Social Influence : conformity Flashcards
(50 cards)
Conformity
Change in a persons behaviour / opinions as a result of pressure from a person or group
Internalistaion
- Deep type of conformity where u accept the majority view as correct
- Permanent change in behaviour
Internalistion : public or private acceptance
Both
Identification
- Moderate type of conformity where you may not agree but you value the group and want to be apart of it
- Temporary change
Compliance
- Superficial and temporary type of conformity where you go along with the majority but privately disagree
- Returns to normal outside of group
Compliance : public or private acceptance
Public acceptance
Identification : public or private acceptance
public acceptance or partially private
Asch’s Original Study : Aim
How social pressure from a majority could affect behaviour
How did Asch test conformity ?
Visual Perception task
Asch’s Original Study : Procedure
Who was asked ?
123 male students
Asch’s Original Study : Procedure
What task did he use ?
He used a line judgement task where 1 participant was placed with 7 confederates
Asch’s Original Study : Procedure
What position was the participant in ?
Second to last or second
Asch’s Original Study : Procedure
What is a critical trail + example in Aschs study
A critical trail is when a wrong answer is given to test the aim
-18 trails were completed and the confederates gave wrong answers for 12 trails
Asch’s Original Study : Findings
How many participants conformed to incorrect answers?
36.8%
Asch’s Original Study : Findings
How many conformed at least once ?
75%
Asch’s Original Study : Findings
How many participants never conformed ?
25%
Asch’s Original Study : Findings
What is a control group + example in Aschs study
- a separate group
- real participant completed the experiment without confederates
Asch’s Original Study : Findings
Results of control group
less than 1% gave an incorrect answer
In Asch’s interview why did participants conform
most knew they were wrong but they wanted to fit in
Asch’s Original Study : Conclusions (2)
- individual judgements affected by majority influence
- They conformed due to normative social influence
Group Size
Number of members
Unanimity
Degree to which the group members are in agreement
Task Difficulty
How obvious the correct answer is
Group size : Manipulation in study and Impact of conformity
- added more members
2. small difference however there is no need for more than 3 confederates