Social Influence : Resistance To Social Influence Flashcards
(43 cards)
Is locus of control dispositional or situational ?
Dispositional
Is social support dispositional or situational ?
Situational
Locus of control
Degree of control which an individual feels the have
What do internals believe ?
Things happen to them under their control
What do externals believe ?
Things happen outside their control
Who’s more likely to resist social pressure
Internals because they base decisions on their own lives and they’re more confident
LoC evaluation : Holland +
- repeated milgrams study and 37% internals didn’t go to 450v
LoC evaluation: -
- loc in resisting social pressure has been exaggerated so limited role
- rotter LoC only comes to play in novel situations so its only in a few situations
- on familiar situations, previous experienced will always be more important
- contradictory research
- twinge found people became more resistant to obedience but also more external but if resistance linked to LOC , should be internal
- challenges link
What is minority influence ?
One person or a small group influence beliefs
Which type of conformity does minority influence lead to ?
Internalisation
How did Moscovici study minority influence ?
- blue slide , green slide study
- 6 people asked to judge colour of slide
Moscovici : how many confederates ?
2 confederates who said slide is green on every 2/3 of trials
Moscovici : how did participants react to confederates
- they answered the same wrong answer on 8.42%
Moscovici : what happened when a second group was introduced ?
The second group was exposed to an inconsistent minority and agreement fell to 1.25%
Moscovici : what happened with a third control group ?
No confederates and participants only got it wrong on 0.25%
Consistency
- consistency increases interest from others
- can be over time
- people rethink own view
- draws attention to minority view
Commitment
- extreme activity to draw attention
- sacrifice because they’re at personal risk
Flexibility
- minority need to be prepared to adapt so show balance
- compromise
- of consistency
You can be seen as opinionated and unbending
Process of change
- if you hear something new you might take time to thinks bout it deeper
Snowball effect
Switch from minority to majority and the rate of conversion becomes faster
Social support
Ability to withstand social pressure to conform to the majority
Why do people resist pressure ?
- They have an ally who builds confidence
- breaks the unanimity because individuals have support
Minority influence evaluation : research support for consistency +
- Moscovici showed consistency had a greater effect than inconsistent opinion
- wood et al also found minorities who were consistent were more influential
- consistency plays major role in minority influence