Social Influence (paper 1) Flashcards
(45 cards)
Herbert Kelman - what are the 3 ways if conformity?
1-Compliance: go along with others behaviour
2-Identification: conforms as they value something in the group
3-Internalisation: genuinely believes in group norms
What is compliance?
Public acceptance but not private Its done to be accepted but behaviour is not continued away from group.
(Eg laughing at unfunny joke)
What is identification?
If you identify with a group, behaviour changes publicly and privately they may hold beliefs but its only temporary and not maintained outside of the group.
(Eg uniforms)
What is internalisation?
Public and private acceptance of behaviour, view becoming part if the way they think, even away from the group.
(Eg religion)
What are some causes if conformity?
-peer pressure
-feeling awkward if not
-fomo/missing out
-genuine agreement
What was the aim of Asch’s original study?
Examine how social pressure from a majority could effects behaviour of a person
How did Asch study conformity?
123 males partook in what they believed was a ‘visual perception’ task. He used a line judgment test with 1 real participant in a room with 7 confederates. The actors answered with a wrong pre-agreed answer (in 12/18 line trails-called critical trials) but the correct answer was obvious. The real participant always sat near the end with each person answering out loud.
•in exam refer to confederates
What were Asch’s findings from his research?
•NOT the conclusions
-The participants conformed 36.8% of the critical trials.
-75% of participants conformed on at least one trial
-Asch interviewed the participants afterward, most said they knew the answers were wrong but conformed in order to fit in or to avoid ridicule.
•memorise statistics
How did Asch keep his study valid?
He used a control group beforehand in which a real participant was alone when they completed the line judgment test. He found less than 1% of the participants gave an incorrect answer.
What were Asch’s conclusions?
Individuals judgments are affected by majority influence. Participants conformed due to normative social influence and the desire to fit in and avoid rejection.
What were Asch’s variations?
1-Group size: more actors means increased conformity to an extent (curvilinear relation), levels stay similar at 31.8% between 3-15 actors
2-Unanimity: if 1 actor says a different answer to other actors (wrong/right) participant conformity decreased
3-Task difficulty: if the real answer is less obvious conformity increases as confidence lessens/doubt themselves)
What was the evaluation of Asch’s study?
X-Artificial task/situation:It was a trivial task with low stakes and no repercussions for/not conforming. The group was not reflective of real world experiences (knew was study)
X-Limitation: only male American students so research does not apply to women, elderly, other cultures etc
_/-Research support: Tod Lucas et al, used math problems and people conformed with wrong answers especially hard one (but people with confidence in skills less likely to)
Evaluate Asch’s study with GRAVE?
-not generalised: only studied male American students
-not reliable: not up to date (1951)
-not applicable: too simplistic for complex real world situations
-not viable: no consequences or pressure like in real life
-not ethical: participants were not aware of true study
Who is Lucas et al?
-in 2006 Lucas recreated Asch’s conformity study but with math problems
-showed same outcome
-also proved theory that the harder questions were the increase of conformity rate
-however this was not true for those with confidence in there skills
What is the two process theory?
-the explanations for conformity are informative social influence (ISI) and normative social influence (NSI)
What is informative social influences (ISI)?
-conformiting out of desire to be right
-cognitive process
-internalisation type conformity
-occurs in ambiguous, new or crisis situations and when someone consider more ‘expert’ is present
-eg copying others answers in class when unsure
What is normative social influence (NSI)?
-conforming out of desire to be liked
-emotional process
-compliance type conformity
-occurs when seek approval for strangers or stressful situation and need social support
-eg wearing clothing trends you dislike
What is real life applications of the two process theory?
-Schultz et al 2008
-found they could control guest’s behaviour by leaving messages to them to save energy or signs about amount of towel usage
-NSI makes guests believe in norm of energy/towel usage that they don’t want to surpass as they’ll stand out
What was the aim of Zimbardo’s prison experiment?
-to investigate how readily people would conform to social roles of guard and prisoner
-to examine wether the behaviour displayed in prisons was due to internal dispositional factors (the people) or external dispositional factors (the environment and conditions)
What was Zimbardo’s procedure?
-convert a basement of the Stanford university of psychology into a mock prison
-advertised for 21 male students to play role of prisoner or guard (randomly allocated) for 2 weeks
-prisoners were blindfolded, strip searched, issued a uniform and only referred to by their number
-guards were issued dark glasses, whistles, handcuffs, uniform
-no physical violence was permitted
-zimbardo observed the behaviour, and acted as prison warden
What were the findings of Zimbardo’s experiment?
-after a rebellion of prisoners (where they ripped their uniforms and swore/shouted at guards) they fell into roles
-guards began to harass prisoners, behaved in brutal/sadistic ways
-prisoners began to only speak of prison issues. They began to take the rule’s seriously and taking guards side
-prisoners became more submissive, the guards became aggressive and assertive, demanding greater obedience. prisoners were dependant on guards so they tried to please them like telling tales on each other
-guard behaviour became a threat to the prisoner’s psychological and physical health so study ended after only 6 days
What was Zimbardo’s conclusions?
-people quickly conform to social roles, even when the rile goes against their moral principles
-situational factors were largely responsible for behaviours found as no participants demonstrated these behaviours before experiment
Evaluate Zimbardo’s experiment using GRAVE
-not generalisable as guards were told to push prisoners
-not repeatable as Reicher and Haslam (2006) partially replicated the experiment and found the prisoners took over the mock prison and harassed the guards instead
-somewhat applicable as it closely represents the torture of the Iraq prisoners by American military (2003) however the artificial situation led some to believe it was acting and not real social role conformity/reactions.
-somewhat valid as he chose men with no previous behaviour so the environment was what caused it, however there was a lack of realism to the study as its suggested the guards were play acting and not conforming to there social roles
-not ethical as he ignored their right to leave and they were harmed bot psychologically and physically
What was the aim of Milgram’s obedience study?
-wanted to know if the Germans were different/more obedient to authority than other countries
-if ordinary Americans would obey an unjust order from an authority figure and inflict pain on another just because they were told to