social learning theory Flashcards
what is the social learning theory?
a theory in which social behaviour is learned by observing and imitating the behaviour of others
what are the three types of role models?
1) symbolic role model
2) live role model
3) verbal role model
what makes someone a role model?
1) having a percieved similiarites
2) identification
3) having a percieved status
what are three variables that affect imitation?
1) characteristics of the observer
2) characteristics of role model
3) the consequences of the behaviour for the model —> rewarded or punished?
what are the 4 stages of the social learning process?
1) attention
2) retention
3) motor reproduction/imitation
4) motivation
what is vicarious reinforcement?
v.c occurs when the frequency of certain behaviours increases as a result of observing others rewarded for the same behaviours