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Flashcards in Social Learning Theory Deck (18)
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Associated with the work of Bandura, not all learning occurs through the direct experience of consequences

Some learning occurs through observing the behaviours of others



Individual carries out a behaviour and we observe them doing this
Live or symbolic
Demonstrate examples of behaviour and we learn behaviour in this way



When we observe, we may then reproduce
Conditioning relatively slow, imitation rapid


Imitation more likely to occur if

We identify with model
Perceive we have the ability to perform
We expect behaviour will have positive consequences



We want to be associated with them
We must feel she is similar to us in some way
Research suggests same sex models more likely than opposite
Similarity suggests we will experience the same outcomes/consequences


Vicarious reinforcement

Feedback on consequences of the behaviour and judge for themselves the likelihood of experiencing those same outcomes


Mediational progresses

Internal mental processes
Mental representation
Not automatic
Makes decision based on vacations reinforcement and self efficacy


Bandura research

Investigate if social behaviours can be acquired by observation and imitation
Small children age 3-5 non inflatable doll
Non aggressive model and violent model and no model
Left in a room with them
Difference in behaviour mostly boys and male model


Follow up studies

1965 different consequences
One group saw reward
One group saw model punished

Replicated doll with live clown


Practical applications

Understand things like criminal behaviour, exposed to models commit criminal behaviour
Ulrich strongest predictor of violence was belonging to delinquent peer group where violence was modelled and rewarded


Media can change health related behaviours using

Characters to model desired behaviour (drinking alcohol in moderation) to similar target audience, helping to identify and more likely replicate healthy behaviour


Social learning approach can be used to reduce

Criminal behaviour and improve health


Not as reductionist

Does not reduce learning to stimulus response
Takes into account importance of cognitive factors
Self efficacy, identification and vicarious reinforcement (mediational processes)


This means that social learning approach provides a more

Valid and holistic explanation of human learning than the behavioural approach by recognising the role of meditational processes


Lacks ecological validity

Lab settings, contrived
Demand characteristics doll designed to be hit
Want to avoid punishment from parent, want to demand demands of research


This means the social learning approach may

Not provide a valid explanation of how behaviours are learnt in real life


Over estimates the role of nurture

Behaviour is acquired through observing behaviour of others, in our control
Overlooks the influence of biological factors
Boys more aggressive than girls could be from testosterone


This means the social learning learning approach may be

Incomplete as behaviour is more likely to be caused by an interaction of nature and nurture.