Social Media Marketing

Question 1

What is worlds most used social media platform?

Answer 1

Facebook

Question 2

Average time spent using social media daily on a worldwide basis

Answer 2

02:27 hours

Question 3

Social media Trends, 7 trends

Answer 3

1. Building trust
2. Optimism in the efficacy of less traditional networks is growing
3. Further Decline in organic reach - users through unpaid distribution
4. Rise of Social commerce
5. Increasing negative sentiment on social media (feeling)
6. Tik Tok
7. Metaverse?

Question 4

Meta Ads manager, 3 levels

Answer 4

1. Campaign
2. Ad sets
3. ads

Question 5

campaign

Answer 5

What we want to achieve with our marketing, ex: increased traffic to webpage
buying types, objectives, A/B testing & budget optimization

Question 6

ad sets

Answer 6

Group of similar ads
conversion, dynamic creative, budget & schedule, targeting options, placements

Question 7

ads

Answer 7

identify, ad setup (creative source & format), ad creative, destination, languages, tracking

Question 8

Campaign - 2 buying types:

Answer 8

Auction buying:
Buying your campaigns at auctions - More flexible and efficient, more choice, no set price, less predictable results
Good to reach smaller target audience
Available to all advertiserts

Reach and frequency buying:
Plan to buy, more predictable results - TV ads f.ex.
Reach bigger audiences >200k
NOT available to all advertisers

Question 9

what is objectives?

Answer 9

the business goal you hope to achieve by running your ads. Awareness, traffic etc.

Question 10

A/B-testing

Answer 10

Improve ad performance
Test your ads in different ways by adding images, text, audiences or placements. Can see different results.
It involves creating multiple versions (A and B) of an ad, landing page, email, or any other component of a marketing campaign, and then testing them against each other to determine which version performs better.

Question 11

Advantage campaign budget

Answer 11

Will distribute your budget across ad sets dependent on your performance goal choices (objectives) and bid strategy
Without Campaign Budget Optimization, the budget might be spread equally and hinder performances

Question 12

New name for Campaign Budget Optimization?

Answer 12

Advantage Campaign Budget

Question 13

Ad sets:
What is Conversion?

Answer 13

A conversion refers to a desired action taken by a user in response to a marketing effort. It represents a specific goal or objective that an advertiser wants a user to complete.
F.ex. Objective = Traffic
Conversion = Where do you want to send traffic? website, app etc.

Question 14

what is Dynamic Creative in terms of ad sets?

Answer 14

Way to personalize your ads by using creative elements like images and headlines.
No substitute for A/B-testing as we can`t see the results

Question 15

What is targeting audience?

Answer 15

Who do you want to reach?
Factors as; Demographics, interests, age etc.

Question 16

Audience definition

Answer 16

Estimated audience size
Estimates how many accounts meet your criterias and gives you an estimate. Updated in real time

Question 17

Ad set level
what is Multi-advertiser ads?

Answer 17

Help people discover and compare products from multiple businesses.

Question 18

What is lead-ads?

Answer 18

Aims to generate user information
Facebook and instagram, collect info from people interested in your business. A lead ad is presented using an image, video or carousel, and followed by a lead form when the user engages with the ad

Question 19

What is meant by destination?

Answer 19

Where people get sent immediately after interacting with your add, often to your website by adding the Website URL

Question 20

what exactly is a website URL?

Answer 20

A website URL, or Uniform Resource Locator, is the address that identifies a specific webpage or resource on the internet. It is the text you enter in the address bar of a web browser to visit a website.