Other definitions

Question 1

UTM-code

Answer 1

Used to track and measure the performance of digital marketing campaigns by providing detailed insights.

Question 2

Robots.txt

Answer 2

The file is found in the root directory and can be seen as the website`s crawling guidelines.
it indicates which areas of a website should not be crawled and indexed by search engines. Website owners can use this to specify what should be excluded by crawlers.

Question 3

Facebook Pixel

Answer 3

Can track user activity even after the user has moved off the facebook platform, If a website has a facebook pixel implemented.

Used to create custom audiences, track conversions, and retarget users. Improve their facebook ads

Question 4

Google pixel

Answer 4

Used for in Google Analytics (GA4) to help marketeers analyze their website`s performance, marketing campaign, and user experience

Question 5

Meta description

Answer 5

Brief text explaining a pages content Appears on the SERP, when the page is shared on social media plattforms, and its placed in the head section of the HTML section, also appears when shared on social media

Question 6

Long-tailed keyword

Answer 6

Typically more specific and use longer phrases that target a niche audience or specific search intent

Ex: Adopt a german shepard in Gent
instead of
German shepard Gent

Question 7

Spider/crawler

Answer 7

crawls from page to page and creates a list of content

Question 8

CTR

Answer 8

Click-through rate
Commonly used metric to track effectiveness of online campaigns, in relation to clickable elements such as ads, email campaigns, or website links.
Tracked through an UTM-code

Question 9

Email open rate

Answer 9

% of recipients who open email out of the total number of emails delivered.
Tracked through a pixel

Question 10

Sitemap

Answer 10

file of all the URL`s used on a website

Question 11

Check-out flow

Answer 11

process a customer goes through when completing a purchase or transaction on an online store or e-commerce website.

Question 12

Backlinking

Answer 12

Process of obtaining links from other websites to your own, referrals.
Important in SEO as it tells the search engines that your site is credible and trustworthy

Question 13

Alt-text

Answer 13

Description that is added to an image on a webpage. Not directly visible to users on the website as its supposed to give a textual description of the pictures content.

If image fails to load, alt-text shows up as alternative

Question 14

Internal links

Answer 14

Hyperlinks, connects one web page to another within the same domain name. Poor internal linking could lead to certain pages not showing up on Google SERP.

Question 15

HTTPS

Answer 15

Cheap and easy way of making a site secure

HTTP, no security

Question 16

Microdata

Answer 16

Meant to describe exactly what type of content the different pages on a website includes, and therefore help the Search engines better understand the page`s content.

Question 17

Quality score

Answer 17

Important metric that impacts your ad rank.
Measured by; CTR of the ad, relevance of ad and keywords, landing page, and historical performance of ad account

Question 18

Schema.org

Answer 18

Schema.org helps search engines understand content on web pages more accurately.
Used in many different encodings such as RDFa, Microdata and Json-LD

Question 19

Negative keyword

Answer 19

A term/word you wish to exclude from triggering your ads appearing in search results. Ensuring your budget is focused on reaching the desired audience

Question 20

SEM

Answer 20

Search Engine Marketing