Socialisation, Media and Identity Flashcards
(53 cards)
Who is Packard?
He coined the Hypodermic syringe model
Hypodermic syringe model
It is a direct model that says we are all passive and homogenous that are effected powerfully and immediately
Two step flow
It is an indirect model that is about active audiences from opinion leaders using social contact to let people accept, reject or modify media
Who is Katz?
He coined the two step flow model
Give an example to back up the hypodermic syringe model
Jamie Bulger murder
Columbine massacre
Anderson’s music study
Fiji girls (Becker)
Give an example of the two step flow model
Bennett’s middle aged punks
Blackman’s new wave girls study
Who is Zillman
Zillman made a theory about media and specific moods
What is the cultural effects model
It’s an indirect model about active audiences and how people’s identity and culture changes peoples views
Drip drip effect is about desensitisation
Give an example for the cultural effects model
Cumberbatch’s disabilities accepting media study
Gunter and woman’s sexuality
Who is Blumber and Katz
They created the idea that we have 4 needs of media: escape, socialisation, identity, info
Who is Mcquail
Expanded on Blumber and Katz by saying how media is actually for info, interaction,identity and entertainment
What is the uses and gratifications model
It is an active audience model and suggests we use media to satisfy or gratify our needs. It says we are all heterogenous
Feminist Belief
There’s a patriarchal society where there’s gender inequality
(Radical, liberal, Marxist and black feminists)
Marxist Beliefs
They believe the bourgeoisie push down the proletariats to gain profit (they also own the media and most institutions)
Post-Modernist Beliefs
In our post modern world we have globalisation, blurred boundaries, diversity and choice
Functionalist Beliefs
Functionalists believe we all have a function in society and roles to form new institutions
Interactionalist Beliefs
Interactionalists believe that through our interactions we are socialised
Neo-Marxist Beliefs
Through ruling class hegemony there is a divide in class that controls people
Pluralist Beliefs
Pluralists believe we have media as window into the world and there’s choice, supply and demand, skilled professionals and the media as a 4th estate
Age Representations: Old
- stereotypically: Landis
- new: Willis and Biggs
- positively: Carrigen
Age Representations: Young
- deviant: Osgerby and Parsons
- vulnerable: Heintz-Knowles
Gender Representations: Female
Not shown as much: Bristol Fawcett Society
Sexualised: Mulvey and Ivory
Traditional: Ferguson
Gender Representations: Male
Shown positively: Easthope
Newly: Simpson ‘metrosexual man’
Ethnic Representations: Minority
Not shown as much: Malik
Shown Negatively: Van Dijk
Stereotypically: Hall
