sociological perspectives

Question 1

Marxist- Althusser

Answer 1

ISA
FCC
Dominant ideology

Question 2

Marxist :Millband - “New opium of the people”

Answer 2

It destracts public from expoloitation
e.g, focusimg on celebrity scandels rather than structural inequality

Question 3

Neo Marxists say:

Answer 3

Hegemony- dominance through concent
Agenda setting- what we think about not what to think about
Gatekeeping- Journalists decide what to include and ignore

Question 4

Neo marxist : hall says

Answer 4

News values reflect elite perspectives

Question 5

Pluralists key concepts

Answer 5

Media reflects veiws of a diverse society, no single group controls content
Shaped by customer demand
the market module- media is a buisness

Question 6

Whale: a puralist

Answer 6

Oweners are too concerned with profits to carry all this out

Question 7

Puralists uses and gratification theorey?

Answer 7

People are participants not just passive, they have consiousness.and people use media to tension relief
examples: rise of influencers

Question 8

Postmodern veiws

Answer 8

media is now fragmented with no single dominant ideology
pic n mix- create there own meanings
Hyperreality- media is becoming more real than reality itself.

Question 9

Neo marxists use termonology like …

Answer 9

Tern a blind eye
dont rock the boat
the establishment

Question 10

Marxists use termonology like

Answer 10

Hire and fire, bread and circuses