the new media and relationship between its audience

Question 1

Neophiliacs: democratic mirror

Answer 1

we can see ourselfs and how we are reflected in the media it exposes the strengths and weaknesses of democracy itself
examples: george flloyed

Question 2

Marxist view on new media

Answer 2

Ditigtal capitalism; profit over diversity
Data commodyfication; audiences are the profit
Curran: owners like murdock adopt to digital to mainatil control

Question 3

Postmodernists say that

Answer 3

Pic n mix culture
hyperreality
fragmentation

Question 4

Baudrllard says

Answer 4

no longer reflects reality, it creates it
eg, social movements thru hashtags #BLM

Question 5

Cultural pessimists say

Answer 5

creates inewuality via pretending to be democratic
Clickbait culture
Seaton says theres a use of informative overload that creates confusion
wealthy users can pay to remove ads

Question 6

The baby doll experiment

Answer 6

72 children split into groups

Question 7

Cohens moral panic of ….

Answer 7

hoodie cultire and the blame on games like GTA

Question 8

what is users and gratification

Answer 8

people actively choose media to satisfy there own needs and desires like tension relif we are not passive but participants.

Question 9

Cultural pessimists think the new media is

Answer 9

dangerrouse and overrated
still dominated encourage liquid relationships
online political action is superficial and doesnt lead to real change
cancle culter
online abuse

Question 10

Cultural optimists like neophilliacts

Answer 10

there is more choice and diversity and allow individuals to challenge elites

Question 11

prosumer

Answer 11

toffler-produces and consumes