Sociological Research Flashcards
(6 cards)
Methodology
The specific procedures or techniques used to identify, select, process and analyze information about a topic
Methods
The techniques or procedures used to collect and analyze data
Quantitative Research
Focuses on numerical data, aiming to measure variables and use statistical analysis to draw conclusions
Qualitative Research
Explores non-numerical data, such as people’s experiences or behaviors, to understand meanings and patterns.
Positivism
(Hypothesis deductive method)
A research philosophy that emphasizes the use of objective, scientific methods to discover observable facts and laws.
Believes in the production of knowledge about society based on empirical evidence drawn from observation, comparison and experimentation.
Interpretivism
(Produces qualitative data)
A research philosophy that focuses on understanding the subjective meanings and experiences of individuals, emphasizing the role of human interpretation in the social world