SocPsych1-6 Flashcards
(90 cards)
Social Psychology
Interplay btwn situational and personality differences; looking within our own culture
Behaviorism
School of thought of learned or experience bhvr through repeated conditioning
Fundamental Attribution Error
tendency of assuming and explaining human bhvr as a personality trait (internal) instead of acknowledging the social setting’s influence (external)
Construal
Tool we use to perceive, comprehend, or interpret (construct) reality; comes from need to raise self-esteem
Social Cognition
The way we think / make sense of about the world; explains our need to be right about our judgements
Empirical Science
Data we used to explain our arguments (experience, evidence-based research, etc.)
Archival Analysis
the researcher examines the accumulated documents, or archives, of a culture (e.g., diaries, novels, magazines, and newspapers); cost-effective, but not generalizable
Ethnography
Studying/observing as a part of a community; more personal, and detailed, but hard to distance yourself from the group
Observational Methods
Description; “What is the nature of the phenomenon?”
Correlational Studies
trying to determine if two causes are correlated to each other
Random Sample
Everyone has an equal probability/chance to be in study
Representative Sample
Certain selection/group of ppl are chosen for a study
Survey
a representative sample of people are asked (often anonymously) questions about their attitudes or behavior; cheap, assessable, and massive data sets, but prone to dishonesty and non-participation
Experimental Design
the researcher randomly assigns participants to different conditions and ensures that these conditions are identical
External Validity
The extent to which the results of a study can be generalized to other situations and to other people
Internal Validity
Making sure that nothing besides the independent variable can affect the dependent variable; this is accomplished by controlling all extraneous variables and by randomly assigning people to different experimental conditions
Field Experiment
studying in a natural environment; offers comfort for subject, but time-consuming, costly, and not very generalizable
Replication
Replicating experiments helps improve validity and reduce errors (boring, but vital)
Basic Research
curious pursuit of knowledge; for research’s sake
Applied Research
applicable to real life problems
Ethical Issues
Consent, deception, debriefing
Schemas
- Mental structures that organize knowledge about the social world around themes or subjects
- Influences the way people thinks
Self-Fulfilling Prophecy
a person’s or a group’s expectation for the behavior of another person or group serves actually to bring about the prophesied or expected behavior (Rosenthal & Jacobson’s bloomers)
Rosenthal & Jacobson’s Bloomers
Had 1st graders take an IQ test, then asked 1st grade teachers to pick out their ‘smart kids’; retested, then the smart kids performed better the second time