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Flashcards in Spectatorship Deck (2)
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Umberto Eco - Aberrant Decoding

- Suggested that in pre-industrial cultures, communication only occurred between people that shared a culture therefore they were likely to decode a text in the same way.
- However now it is likely that people decode texts in different ways
- This is an Aberrant Response
-Huge influence on Stuart Hall


Stuart Hall - Encoding & Decoding

- Suggested that all texts are encoded with ideological meaning
- Director uses Film Form, Narrative, Dialogue etc
- Audience must decode the ideological meaning through their own lens
- In doing so they will have three different responses:
- Preferred response meaning the audience agree with the ideology of the text
- Oppositional response meaning the audience actively reject the intended ideology
- Negotiated Response meaning it's combo of the other two responses