Spectatorship Flashcards by Jack Littler | Brainscape

Flashcards in Spectatorship Deck (2)

Loading flashcards...

1

Umberto Eco - Aberrant Decoding

- Suggested that in pre-industrial cultures, communication only occurred between people that shared a culture therefore they were likely to decode a text in the same way.
- However now it is likely that people decode texts in different ways
- This is an Aberrant Response
-Huge influence on Stuart Hall

2

Stuart Hall - Encoding & Decoding

- Suggested that all texts are encoded with ideological meaning
- Director uses Film Form, Narrative, Dialogue etc
- Audience must decode the ideological meaning through their own lens
- In doing so they will have three different responses:
- Preferred response meaning the audience agree with the ideology of the text
- Oppositional response meaning the audience actively reject the intended ideology
- Negotiated Response meaning it's combo of the other two responses

Key Links
Subjects
Company
- About Us
- Earn Money!
- Academy
- Contact
Find Us