Spectrum of Design

Question 1

Describe the design cycle

Answer 1

User centered design starts and ends with real users
- observations, surveys, workshops, interviews
Design -> Prototype -> Evaluate

Question 2

Describe defining a problem

Answer 2

Focus on the problem - choose the appropriate froming

- bicycle cups holders vs helping cyclists drink coffee safely

Question 3

10 elements of a user persona

Answer 3

profile
personality
referents and influences
archetype and quote
technology experience
User experience goals
used device and platforms
domain details
must do and must never
brain and product relationship

Question 4

Describe the inventor’s dilema

Answer 4

groups and organizations encourage conformity
- pressure to conform affects judgement and perception
Authentic disssenters can enhance group creativirt
- can free from stagment thinking

Question 5

Describe ideation

Answer 5

brainstorming
- stretch mental muscles
get physical
ideo rules
aim for quantity

Question 6

what are the IDEO rules

Answer 6

one conversation at a time
stay focussed
encourage wild ideas
defer judgement
build on each others' ideas

Question 7

Describe how to choose an idea

Answer 7

Define importance of each idea

• address issue
• target users willl like it
• availability of hardware and software
• cost
• market window

Question 8

Key things regarding design discipline

Answer 8

great design is about choosing what to leave out
have clear understanding of users’ needs
Simplify where possible

• rough it out
• reflect