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Splunk Flashcards

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1
Q

What is the primary goal of a great Splunk demo from the customer’s perspective?

A

Provide a tailored glimpse into how Splunk can solve their business problems

A great demo focuses on addressing specific customer needs rather than showcasing all features.

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2
Q

What does the ‘Horns and Halo’ effect refer to in a Splunk demo?

A

The lasting impression of the first demo, whether positive (halo) or negative (horns)

The initial impression can significantly influence the customer’s perception and engagement.

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3
Q

According to the ‘80/20 rule,’ what should you primarily do during the discovery phase?

A

Listen 80% of the time, talk 20%

This approach allows for gathering valuable insights into the customer’s needs.

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4
Q

What best describes a ‘Harbor Cruise’ demo?

A

A random walk-through features without understanding customer needs

This type of demo lacks focus on the customer’s specific pain points.

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5
Q

What is the primary purpose of the Meeting Control Plan (MCP)?

A

To set agenda, expectations, control the meeting, and ensure next steps

A well-structured MCP is critical for effective communication.

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6
Q

Which of these is NOT a recommended best practice when preparing your demo environment?

A

Use mouse like a fidget spinner to keep energy up

This practice is not considered professional or effective.

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7
Q

What is the recommended approach to avoid alert fatigue in Splunk?

A

Tune alert thresholds and use risk-based alerting

This method helps manage alerts effectively without overwhelming users.

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8
Q

What does Splunk’s ‘schema on the fly’ capability refer to?

A

Defining structure dynamically at search time

This feature provides flexibility in how data is handled during searches.

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9
Q

What is Splunk’s ‘Why Engine’ often used to describe?

A

Its ability to find root causes (the ‘why’) behind data events

This capability is crucial for understanding data patterns.

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10
Q

What is a critical goal during the discovery phase of a customer engagement?

A

Understand the gap between current capabilities and desired outcomes

Identifying this gap helps in tailoring the demo to the customer’s needs.

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11
Q

How does Splunk differentiate itself from competitors?

A

By focusing on its unique universal machine data platform, agile analytics, scalability, and schema on the fly

This differentiation emphasizes the core strengths of Splunk.

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12
Q

What signifies an ‘Aha moment’ in a Splunk demo?

A

When the customer sees how Splunk solves their specific challenge

This moment is crucial for customer engagement and buy-in.

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13
Q

For what primary purpose is Splunk IT Service Intelligence (ITSI) used?

A

Predicting and preventing IT problems with AI and machine learning

ITSI enhances operational efficiency through proactive management.

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14
Q

Which Splunk product is characterized as its managed SaaS offering?

A

Splunk Cloud Platform

This product offers cloud-based solutions for data management.

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15
Q

What is Splunk User Behavior Analytics (UBA) mainly used for?

A

Detecting insider threats and anomalous behaviors

UBA is essential for enhancing security measures.

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16
Q

What is the key difference in deployment between Splunk Cloud Platform and Splunk Enterprise?

A

Splunk Cloud is managed SaaS; Splunk Enterprise is self-managed on-prem

This distinction is important for customers to understand their deployment options.

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17
Q

What is the concept of federated search in Splunk?

A

A unified view across Splunk Cloud and on-prem data

This capability allows for comprehensive data analysis across environments.

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18
Q

What does Splunk SOAR primarily do?

A

Helps automate repetitive security tasks and respond faster to incidents

SOAR enhances operational efficiency in security management.

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19
Q

Which of these is considered a core skill of a great Splunk demo-er?

A

Discovery, relating, differentiating, and meeting control

These skills are essential for effective demos.

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20
Q

Which of these is NOT one of Splunk’s core demo components?

A

Licensing contracts

Core demo components focus on functionality and use cases, not licensing.

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21
Q

What is Splunk Lantern?

A

Splunk’s online knowledge repository with tutorials and best practices

Lantern provides valuable resources for users.

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22
Q

What is the main pricing model for Splunk Cloud?

A

Workload pricing measured in Splunk Virtual Compute (SVC) units

This model allows for scalability based on usage.

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23
Q

Why is it important to avoid ‘feature dumps’ in a Splunk demo?

A

They overwhelm customers and aren’t tied to solving their problems

Focusing on relevant features enhances customer understanding.

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24
Q

Which Splunk tool is specifically designed for developers to work with logs in a no-code/low-code interface?

A

Splunk Log Observer

This tool simplifies log analysis for developers.

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25
Splunk Observability Cloud bundles products for what purpose?
Infrastructure, APM, RUM, Synthetic Monitoring, ITSI at discounted prices ## Footnote This bundling provides a comprehensive solution for observability.
26
How does Splunk help reduce Mean Time To Resolution (MTTR)?
Through real-time data correlation across layers for rapid root-cause analysis ## Footnote This capability enhances incident response times.
27
Which of these is NOT an example of good meeting control?
Letting 'hostiles' derail your demo ## Footnote Effective meeting control is vital for maintaining focus.
28
Which of the following is NOT categorized as a Splunk Security solution?
Splunk Lantern ## Footnote Lantern is focused on knowledge and resources, not security.
29
What is the primary purpose of Splunkbase?
To download apps and add-ons (many free) to expand Splunk use cases ## Footnote This platform enhances the functionality of Splunk.
30
Why is storytelling important in a Splunk demo?
It helps relate Splunk’s capabilities to customer pain points, making it memorable ## Footnote Storytelling enhances engagement and understanding.
31
What category does Splunk Cloud Platform belong to?
Platform ## Footnote This category encompasses core functionalities of Splunk.
32
Which Splunk product provides real-time, metrics-based monitoring across on-prem, hybrid, and multi-cloud environments?
Splunk Infrastructure Monitoring ## Footnote This product is essential for comprehensive infrastructure management.
33
What is the primary offering of Splunk Enterprise Security (ES)?
Security information and event management (SIEM) ## Footnote ES is crucial for security operations.
34
Which Splunk product is designed to predict and prevent IT problems using AI and machine learning?
Splunk IT Service Intelligence (ITSI) ## Footnote ITSI enhances proactive IT management.
35
What does Splunk SOAR primarily automate?
Security incident response tasks ## Footnote SOAR focuses on improving security efficiency.
36
Which Splunk product provides end-to-end, full-fidelity visibility into every interaction with an application?
Splunk Real User Monitoring (RUM) ## Footnote RUM is vital for understanding user experience.
37
What category includes Splunk’s core search, reporting, and dashboard capabilities?
Platform ## Footnote This category highlights foundational features of Splunk.
38
Which product provides real-time data stream processing for streaming analytics and data preprocessing?
Splunk Data Stream Processor (DSP) ## Footnote DSP is essential for handling high-velocity data.
39
Which Splunk offering is designed for on-premise installations and is self-managed by the customer?
Splunk Enterprise ## Footnote This product allows for customizable deployment.
40
Which Splunk product helps monitor and manage the performance of modern cloud-based applications?
Splunk Application Performance Monitoring (APM) ## Footnote APM is crucial for ensuring application reliability.
41
What is Splunk Observability Cloud primarily designed for?
Providing comprehensive observability solutions ## Footnote This cloud offering integrates multiple monitoring functionalities.
42
What category includes Splunk Enterprise Security (ES)?
Security ## Footnote ES is part of Splunk's security solutions.
43
When preparing a demo environment, what other best practice is crucial for success?
Practicing scripts and scenarios thoroughly ## Footnote Thorough practice enhances delivery and effectiveness.
44
What is a key benefit of Splunk's 'schema on the fly' capability for users?
It allows users to dynamically define the structure of their data at search time, providing flexibility ## Footnote This feature enhances user experience and data handling.
45
Which of the following is an aspect of Splunk's differentiation that a technical seller should emphasize regarding its core technology?
Its ability to perform agile analytics across a universal machine data platform ## Footnote This differentiation highlights Splunk's versatility.
46
During a Splunk demo, achieving an 'Aha moment' for the customer directly relates to what sales principle?
Demonstrating how Splunk specifically addresses and solves the customer's challenges ## Footnote This principle is key to effective sales.
47
When discussing deployment options with a customer, how should a technical seller differentiate Splunk Cloud Platform from Splunk Enterprise?
Splunk Cloud Platform is a fully managed SaaS offering, whereas Splunk Enterprise requires customer self-management on-premises ## Footnote This distinction is critical for deployment discussions.
48
In the context of core demo components, what other capability is fundamental to demonstrate in Splunk?
Alerts ## Footnote Alerts are crucial for real-time monitoring and response.
49
What is the primary value proposition of Splunk Observability Cloud for an organization?
It offers comprehensive observability solutions by bundling key monitoring products ## Footnote This bundling provides organizations with an integrated approach to observability.
50
Which of these is a key reason for a technical seller to engage in storytelling during a Splunk demo?
To make Splunk's capabilities memorable by relating them to specific customer pain points ## Footnote Storytelling enhances customer engagement and retention of information.
51
What is the purpose of active listening techniques in customer interactions?
Enhance understanding and rapport with the customer ## Footnote Techniques include summarizing and asking clarifying questions.
52
What does the Meeting Control Plan (MCP) ensure during a meeting?
Sets the agenda, manages expectations, and controls the flow of the meeting ## Footnote It aligns participants on objectives and next steps.
53
What is 'schema on the fly' in Splunk?
Dynamic data structuring at search time ## Footnote Enhances flexibility and usability.
54
What is the function of the 'Why Engine' in Splunk?
Identifying root causes behind data events ## Footnote Provides deeper insights into operational issues.
55
What does Splunk IT Service Intelligence (ITSI) leverage to improve service reliability?
AI and machine learning ## Footnote Predicts and prevents IT problems.
56
What is the primary focus of User Behavior Analytics (UBA) in Splunk?
Detecting insider threats and anomalous behaviors ## Footnote Enhances security posture.
57
How does Splunk differentiate itself from competitors?
Through its universal machine data platform and agile analytics ## Footnote Emphasizes schema on the fly and real-time data correlation.
58
What are effective demo techniques to avoid overwhelming customers?
Avoiding feature dumps ## Footnote Focus on relevant features that address customer pain points.
59
What does the Splunk Observability Cloud bundle?
Infrastructure Monitoring, APM, RUM, and Synthetic Monitoring ## Footnote Provides comprehensive monitoring solutions.
60
What is Splunk Enterprise Security (ES) used for?
Security information and event management (SIEM) ## Footnote Provides real-time visibility into security data.
61
What is the main offering of Splunk Cloud Platform?
A fully managed Software as a Service (SaaS) solution ## Footnote Allows users to leverage Splunk's capabilities without on-premise management.
62
What does Splunk SOAR automate?
Security incident response tasks ## Footnote Streamlines operations and improves response times.
63
What is the significance of storytelling in Splunk demos?
Relates capabilities to customer pain points ## Footnote Makes the demo memorable and impactful.
64
What are the deployment options for Splunk?
Splunk Cloud Platform and Splunk Enterprise ## Footnote Cloud Platform is managed, while Enterprise is self-managed.
65
What is the primary goal of Splunk demos?
To provide tailored solutions to customer problems ## Footnote Focus on addressing specific needs and pain points.
66
Fill in the blank: The 'Horns and Halo Effect' refers to the lasting impression of the first _______.
demo
67
What does the 80/20 Rule suggest during the discovery phase?
Listen 80% of the time and talk 20% of the time ## Footnote Encourages understanding customer needs.
68
What is a 'Harbor Cruise' demo?
A random walkthrough of features without understanding customer needs ## Footnote Fails to provide relevant solutions.
69
What does Splunk's core capabilities include?
Schema on the Fly, Real-Time Data Processing, Alerts and Monitoring, Comprehensive Reporting and Dashboards ## Footnote Key features for effective data management.
70
What does Splunk Observability Cloud provide?
Comprehensive observability solutions ## Footnote Bundles key monitoring products for full-stack visibility.
71
What is the function of Splunk Data Stream Processor (DSP)?
Real-time data stream processing ## Footnote Supports streaming analytics and data preprocessing.
72
What is the purpose of Splunkbase?
To download apps and add-ons for expanding Splunk use cases ## Footnote Essential for enhancing functionality.
73
What does Entity Behavior Analytics (UEBA) do?
Detects unknown threats using behavioral analytics ## Footnote UEBA is designed to identify unusual patterns that may indicate security threats.
74
What is the primary function of Splunk Observability Cloud?
Combines metrics, traces, and logs for full-stack monitoring and troubleshooting ## Footnote It provides a comprehensive view of application and infrastructure performance.
75
What does Splunk Infrastructure Monitoring provide?
Real-time visibility into infrastructure performance ## Footnote This tool helps in monitoring the health and performance of IT infrastructure.
76
What is the purpose of Splunk Application Performance Monitoring (APM)?
Monitors application performance and dependencies ## Footnote APM helps in ensuring applications run smoothly and meet user expectations.
77
What does Splunk Real User Monitoring (RUM) track?
Tracks and optimizes digital user experiences ## Footnote RUM focuses on how real users interact with applications.
78
What is the function of Splunk Log Observer?
Log management and analysis for DevOps and SRE teams ## Footnote It aids in troubleshooting and monitoring logs effectively.
79
What capabilities does Splunk IT Service Intelligence (ITSI) offer?
Service health monitoring, KPI tracking, and incident intelligence ## Footnote ITSI helps organizations maintain service quality and performance.
80
What is the purpose of Splunk On-Call?
Incident response and management to reduce mean time to acknowledge and resolve ## Footnote It streamlines incident handling to improve operational efficiency.
81
How does Splunk AppDynamics correlate application performance?
Correlates application performance with business outcomes and provides runtime security ## Footnote It connects technical performance metrics to business results.
82
What is the significance of Splunk's extensibility?
Supports over 2,400 pre-built apps, add-ons, and integrations ## Footnote This allows for customization across various data sources and use cases.
83
True or False: Splunk products focus solely on security monitoring.
False ## Footnote Splunk offers a wide range of monitoring solutions beyond just security.

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