SPM 330 midterm review

Question 1

when was the golden age of television?

Answer 1

1950s

Question 2

who was the radio pioneer that took credit for other people’s inventions?

Answer 2

lee forest

Question 3

what was the first newspaper to send a reporter to a sporting event?

Answer 3

boston gazette

Question 4

what agreements offer the greatest portion of revenue?

Answer 4

broadcast deals

Question 5

what’s one word that most describes tv’s impact on the sports world?

Answer 5

revenue

Question 6

what year did AT&T and Bell Atlantic give USA first demo

Answer 6

1927

Question 7

who is the father of modern day radio?

Answer 7

guglielmo marconi

Question 8

what’s the main purpose of press releases?

Answer 8

to persuade

Question 9

what rule in media is used to divide the field in half and stay on one side of the field?

Answer 9

180 rule

Question 10

what structure is used for soft news?

Answer 10

pregnant i

Question 11

what are press conferences used for?

Answer 11

groundbreaking news

Question 12

what is the reason broadcast media may ask the manager for duct tape?

Answer 12

to hold down the camera cables

Question 13

what federal legislation law in 1972 prohibits sex discrimination?

Answer 13

title 9

Question 14

during media day conferences, what tidbit will provide info?

Answer 14

pre season polls

Question 15

how much time in advance should you alert media for soft news?

Answer 15

3-5 days

Question 16

what media event is the most time efficient way to communicate?

Answer 16

press conference

Question 17

news conferences shouldn’t last longer than?

Answer 17

30 minutes

Question 18

how long do you need to plan media days?

Answer 18

9 months

Question 19

why is tv considered the most powerful & popular media in the world for sports?

Answer 19

has the ability to bring the audience into sports arenas

Question 20

what is the process of gathering info for news stories?

Answer 20

news gathering process

Question 21

what are 2 main reasons the inverted pyramid method is most efficient?

Answer 21

you can easily cut off unimportant info and quick delivery

Question 22

what news focuses on issues and actions?

Answer 22

hard news

Question 23

what is the most important reason to add an interview to a news story?

Answer 23

credibility

Question 24

“Are you upset?” is what kind of question?

Answer 24

closed ended

Question 25

what is the most important question you need to ask in an interview?

Answer 25

“is there anything else i should know?”

Question 26

what should you give to the interviewee after an interview?

Answer 26

business card

Question 27

what else can you do in an interview rather than questions?

Answer 27

make observations