SPM 330 quiz #3

Question 1

***how often should media relations plans be updated?

Answer 1

annually

Question 2

what is media’s/PR’s goal with media relations plans?

Answer 2

explain who they are, what they’re doing, and how the plan will help us get there

Question 3

what are the key messages of media relations plans?

Answer 3

to get everyone to know about your team or event (new employee)

Question 4

***who is the target audience when creating media relations plans?

Answer 4

the best media outlets; describe the audience you’re gearing towards
***(looking for efficiency)

Question 5

what is a plan implementation for media relations plans?

Answer 5

it outlines when & how public/media relations plan will be performed

Question 6

recommended budget for media relations plan?

Answer 6

be conservative in estimates & use previous year’s #s
(state total anticipated income, sources, expenses, and net profit/loss)

Question 7

what are media guides/brochures used for?

Answer 7

1. serve the media: provide news organizations with info to help them work efficiently & effectively
2. recruiting tool

Question 7

***what are the 3 cost factors or media guides & brochures?

Answer 7

of pages

1. size of guide
2. # of pages
3. use of color

Question 7

***evaluation plans for media relations plans?

Answer 7

state how you expect to evaluate whether or not you’ve achieved each of your campaign & audience objectives (SURVEY)

Question 8

***what does the NCAA state about colors in brochures?

Answer 8

only color on the front and back of the covers

Question 9

what are media guides & brochures used for?

Answer 9

1. serve media: provide news w/ info to help them in working efficiently & effectively
2. recruitment tool
3. fundraising efforts/booster support
   ***4. CONTENT & DESIGN

Question 10

media guides and brochures are mostly _____

Answer 10

content driven
(75/25 rule: design and accessibility of info)

Question 11

***where should the schedule of the season be put in a media guide?

Answer 11

on the back so that it doesn’t even have to be opened (most important)

Question 12

***what are 3 general guidelines of a media guide?

Answer 12

1. consistency: theme should stay the same throughout
2. simplicity: easy to find info (no more than 3 core messages/page
3. contrast: highlight info that should stand out

Question 13

what is the purpose of publicity campaigns?

Answer 13

to persuade and influence
(to “sell” excellence of an athlete, coach, team to media)

Question 14

what should a publicity campaign start with?

Answer 14

a worthy candidate & emphasize 1 or more elements of a newsworthy story

Question 15

what does a “sense of belonging” do for publicity campaigns?

Answer 15

generates support for athletes & teams (“if they lose, i lose”)

Question 16

what should the candidate of a publicity campaign have in order to be chosen?

Answer 16

“uncommon excellence,” personal integrity, & positive character traits

Question 17

what’s the process of a publicity campaign?

Answer 17

1st: PERMISSION FROM COACH
-3-D’s: demand, demeanor, dangers
-explain implications of campaign on athlete’s time, temperament, & personal privacy
-cover personal integrity issues (good relation with media)
-teach how to handle media scrutiny, interviews, reporters, and critics (black out all media for entire season)

Question 18

what to do if the athlete agrees to the publicity campaign?

Answer 18

start with an in-depth interview for personal background (likes/dislikes, hobbies, church/community activities, goals/dreams, attitudes/beliefs about athletics)
-this will forge strong relationship
-helps generate story angle ideas

Question 19

what is the 2 part plan of a publicity campaign?

Answer 19

activities prior to szn:
-prep: media kits & media guides

activities during the szn:
-organizing: set up time block for athlete, w/ blocks for interviews
-pleasant athlete = positive coverage

Question 20

what happens to the S.I.D during the publicity campaign?

Answer 20

they become a media manager
-organizes time & publicity mill during the season
-ethical considerations

Question 21

when was the 1st recorded sports photo?

Answer 21

1878

Question 22

when was “the four horsemen of notre dame” picture taken?

Answer 22

1924 (golden age of sport)

Question 23

what did the babe ruth retirement photo win?

Answer 23

pulitzer prize