SPM 330 quiz #3 Flashcards
(26 cards)
***how often should media relations plans be updated?
annually
what is media’s/PR’s goal with media relations plans?
explain who they are, what they’re doing, and how the plan will help us get there
what are the key messages of media relations plans?
to get everyone to know about your team or event (new employee)
***who is the target audience when creating media relations plans?
the best media outlets; describe the audience you’re gearing towards
***(looking for efficiency)
what is a plan implementation for media relations plans?
it outlines when & how public/media relations plan will be performed
recommended budget for media relations plan?
be conservative in estimates & use previous year’s #s
(state total anticipated income, sources, expenses, and net profit/loss)
what are media guides/brochures used for?
- serve the media: provide news organizations with info to help them work efficiently & effectively
- recruiting tool
***what are the 3 cost factors or media guides & brochures?
of pages
- size of guide
- # of pages
- use of color
***evaluation plans for media relations plans?
state how you expect to evaluate whether or not you’ve achieved each of your campaign & audience objectives (SURVEY)
***what does the NCAA state about colors in brochures?
only color on the front and back of the covers
what are media guides & brochures used for?
- serve media: provide news w/ info to help them in working efficiently & effectively
- recruitment tool
- fundraising efforts/booster support
***4. CONTENT & DESIGN
media guides and brochures are mostly _____
content driven
(75/25 rule: design and accessibility of info)
***where should the schedule of the season be put in a media guide?
on the back so that it doesn’t even have to be opened (most important)
***what are 3 general guidelines of a media guide?
- consistency: theme should stay the same throughout
- simplicity: easy to find info (no more than 3 core messages/page
- contrast: highlight info that should stand out
what is the purpose of publicity campaigns?
to persuade and influence
(to “sell” excellence of an athlete, coach, team to media)
what should a publicity campaign start with?
a worthy candidate & emphasize 1 or more elements of a newsworthy story
what does a “sense of belonging” do for publicity campaigns?
generates support for athletes & teams (“if they lose, i lose”)
what should the candidate of a publicity campaign have in order to be chosen?
“uncommon excellence,” personal integrity, & positive character traits
what’s the process of a publicity campaign?
1st: PERMISSION FROM COACH
-3-D’s: demand, demeanor, dangers
-explain implications of campaign on athlete’s time, temperament, & personal privacy
-cover personal integrity issues (good relation with media)
-teach how to handle media scrutiny, interviews, reporters, and critics (black out all media for entire season)
what to do if the athlete agrees to the publicity campaign?
start with an in-depth interview for personal background (likes/dislikes, hobbies, church/community activities, goals/dreams, attitudes/beliefs about athletics)
-this will forge strong relationship
-helps generate story angle ideas
what is the 2 part plan of a publicity campaign?
activities prior to szn:
-prep: media kits & media guides
activities during the szn:
-organizing: set up time block for athlete, w/ blocks for interviews
-pleasant athlete = positive coverage
what happens to the S.I.D during the publicity campaign?
they become a media manager
-organizes time & publicity mill during the season
-ethical considerations
when was the 1st recorded sports photo?
1878
when was “the four horsemen of notre dame” picture taken?
1924 (golden age of sport)
