Stand 1 Topic 2 – The Role of Media Flashcards
(29 cards)
What does agenda-setting theory state?
The media has power and influence in establishing the public agenda. The more coverage an issue receives, the more it is considered a public priority.
Agenda-setting theory highlights the role of media in shaping public perception and priorities.
Define censorship.
The suppression of certain parts of books, films, or news that are considered unacceptable or a threat to security.
Censorship can occur in various forms, including governmental, corporate, or self-censorship.
What is citizen journalism?
The public collecting and distributing news and reports usually by non-journalists.
This form of journalism has gained prominence with the rise of digital media and social platforms.
What is content analysis?
A main method used by researchers for analyzing media reports (text or visuals), often involving counting the frequency of words, themes, or images.
Content analysis helps in understanding media trends and narratives.
Define defamation.
The act of damaging someone’s reputation through a false accusation or communication that is usually of a public nature.
Defamation can be classified as libel (written) or slander (spoken).
What is digital media?
Content that is used and stored via computer technology, making it easier to share and distribute widely.
Examples include websites, social media, and streaming services.
What is an echo chamber?
When a person only interacts with and encounters beliefs and opinions that align with their own, excluding alternate views.
Echo chambers can reinforce existing beliefs and limit exposure to diverse perspectives.
Define framing in media.
The particular angle or perspective from which a story or issue is presented.
Framing can significantly influence audience interpretation and understanding.
Who are gatekeepers in media?
Those involved in filtering information before it is put out into the public.
Gatekeepers can include editors, publishers, and media executives.
What is mass media?
Agencies that transmit communication to large (mass) audiences.
Mass media includes television, radio, newspapers, and online platforms.
It is easier to control
Define media consolidation.
The phenomenon of media ownership being increasingly concentrated in the hands of fewer individuals or organizations.
Media consolidation can lead to reduced diversity in viewpoints and increased corporate influence.
What does media consumption refer to?
The media that an individual or group uses in daily life, focusing on the types of media and their purposes.
Patterns of media consumption can reveal insights about audience behavior and preferences.
What is meant by media pluralism?
Existence of multiple media outlets owned by different groups, characterized by a plurality of voices and a range of diverse opinions.
Media pluralism is essential for a healthy democracy and informed citizenry.
Define propaganda.
Information that is biased and used to promote a political cause or point of view.
A historical example includes the use of propaganda by the Nazis during World War II.
What is the propaganda model?
A five-point model that helps to explain how propaganda and systemic bias function in corporate mass media.
This model was developed by Edward S. Herman and Noam Chomsky.
What is public relations (PR)?
Companies are hired to develop, produce, and manage messages to the public, usually through the media, intended to change public attitudes or behaviors.
Health is one of the biggest PR sectors, influencing public health behavior.
Define public service broadcaster.
Media outlet that transmits communication in the service of the public, such as the BBC in the UK and RTE in Ireland.
Public service broadcasters aim to provide unbiased and informative content.
What is social media?
Technology such as websites and applications that facilitate social networking and the creation and sharing of content among users.
Social media platforms include Facebook, Twitter, Instagram, and TikTok.
What is a spin doctor?
A PR person who tries to manage negative publicity by publicizing a ‘positive spin’ on an event or issue linked to a company, party, government, or celebrity.
Spin doctors often craft narratives to influence public perception.
Define stereotyping.
Involves believing that individuals or groups who appear to share a particular characteristic are all the same.
Stereotyping can lead to prejudice and discrimination.
What is traditional media?
Any form of mass communication available before the advent of digital media, such as books, newspapers, magazines, radio, and television.
Traditional media has been significantly impacted by the rise of digital platforms.
What is the role of a watchdog?
A person or organization that monitors the actions or behavior of a person, organization, or situation to ensure they are not illegal or unethical.
Watchdogs are essential for accountability in both public and private sectors.
What is the role of media
The method in how something is communicated ,
What are the 5 stages of the propaganda model ?
Media ownership - big media is owned by large companies whose main hola is profit not truth
Advertising - media relies on advertisers
