Step 4 Flashcards
[Step 4] Company History
From TV to HomeShows…to Homes in your neighborhood…Over 2 Million families have trusted LeafGuard to protect their home. We have been in business since 1966. We brought the portable seamless gutter machine to the market and have been bringing innovative products to the industry for over 58 years. Our warranties are the best in the industry.
We are a green company and are lead-certified. We have installed over 100 Million feet of LeafGuard on homes like yours. Leafguard is made in America.That is important to you too, isn’t it?
[Step 4] Business Excellence
We have an A+ rating with the BBB. LeafGuard is the only gutter protection company with Good Housekeeping’s seal of approval. Good Housekeeping has done the research for you. Good Housekeeping tested LeafGuard and found that it can handle 32” of rain per hour and keeps out 95% of the debris. They are so confident in LeafGuard that they give you a 2-year performance guarantee. Why is that important? If LeafGuard does not work on your home and we can’t fix it, you are entitled to a full refund, making this a risk-free investment.
[Step 4] Undivided Responsibility
There are two ways to do a home improvement project. A manufacturer makes it, a supplier warehouses it, a contractor sells it, a subcontractor installs it, and an outside company holds the warranty. If there is a problem, you don’t know who to call.
At LeafGuard, we are uniquely different. We do NOT use subcontractors. The heart and soul of our company is our skilled craftsman. We are the manufacturers, we install the job. If something were ever to go wrong, you call us directly. You get the benefit of a professional installation team. Each of our employees have gone through a rigorous training program before ever leading a project on your home. Again, we do not use subcontractors. Which way would you prefer to do business?
[Step 5; Slide 5]
LeafGuard’s Comprehensive Assessment
“While I was outside, I did a comprehensive inspection of your gutters. Here is what I found (Show video/ Photo Story/ Problem Areas/ Create Urgency).
“You called me about the debris, but you should be more concerned about the water and where it is going.”
[Step 5; Slide 6, Part 1]
Kill Open Gutter
“The open gutter is just like the gutters you have on your home. It seemed like a good idea, but it doesn’t work. This is a flawed design. Look how thin this is…(BEND THE GUTTER)
As you can see, the Open Gutter is the same height front to back (PLACE NAIL ON TOP OF GUTTER).
That means when your gutter clogs or is not properly pitched, it fills with water and runs over the front. This causes problems with your foundation.
What you are NOT seeing is the water running over the back and saturating the fascia board and roof deck.
This happens every time there is a heavy rain and the gutter is not kept perfectly clean. This constant saturation causes the wood to rot.
The gutter does not have to fill completely to have water running through this hole (POINT TO NAIL COMING THROUGH HOLE). EVERY TIME it rains, water comes off the roof and lands on top of this bracket or nail, wicking back into the wood.
Some of it even wraps back to the roof deck. This causes rot to your fascia, rafter tails, and the decking of your roof. This is why your gutters pull away and fall off.”
[Step 5; Slide 6, Part 2]
Kill Open Gutter
“The gutter is an open trough. It’s a trash can for all the debris that falls from your trees and roof.
What goes in your gutter ends up in your downspout…
When was the last time you removed your downspouts, cleaned them, and put them back up (WAIT FOR ANSWER)?
Your gutters may be clean, but if your downspouts are restricted or clogged, your gutters will back up and rot your roof deck and fascia.
It is not IF they are going to clog, but WHEN they are going to clog. Then, you have to get on your ladder and remove the debris.
There is a ladder fall every minute of every day. 90% of ladder fatalities happen from a single-story step ladder (from extending their reach). The ladder is the most dangerous tool we own.
I know you would agree after what I have shown you, that the open gutter is a flawed design, right (WAIT FOR ANSWER)?
A reasonable person wouldn’t put a flawed design back on their home, would you (WAIT FOR ANSWER)?
[Step 5; Slide 7]
What are your options?
“So, what are your options? Your first option is to do absolutely nothing! But you’d agree based on what we’ve seen, doing nothing is not an option, right (REFER TO VIDEO PRESENTATION)?
Let’s go over all your options.
[Step 5; Slide 8]
Kill Screens
“Screens are put on top of gutters to keep debris out.
Debris piles up on the screen and now you have to get back up on your ladder and clean your screens and gutters.
Debris creates a dam on the screen and water backs up into your roof deck and fascia, causing rot.
No matter how inexpensive they are, if they don’t work, is it money well spent?
And you still haven’t solved your problem of water going through the screw or nail hole, have you?
[Step 5; Slide 9, Part 1]
Kill Filters
“I’m sure you’ve heard of these Filters.
They come in 4-foot sections. It has a plastic base and surgical steel mesh that comes apart (SHOW SEPARATION).
It’s glued together on-site by a bead of silicone. But here’s the problem: it’s a filter!
Can you think of any filter in your home that doesn’t require maintenance or replacing (DISCUSS EXAMPLES)?
Filters are made to be cleaned. What does that mean for you?”
[Step 5; Slide 9, Part 2]
Kill Filters
“The company requires you to refresh the membrane. What do they mean? You get on your ladder, climb up with a scrub brush, warm water and soap solution, and clean them every two months.
They promise your gutters will never clog…of course what clogs is the top…
Now, not even water is getting in the gutter…technically saran wrap would work the same way…
But it creates problems. Let’s hear what a filter customer has to say (PLAY FILTER VIDEO).
[Step 5; Slide 11] Kill Filters Cont’d
[PRICE CONDITIONING]
Now, if you were going to have someone install new gutters and you agree you need to do something with your gutters – WITH one of these screening products, it would run up to __$1,284___.
With one of these Filter products, you would spend up to __$5,511_ and you still haven’t solved your problem of water going through the screw or nail hole, have you?
[Step 5; Slide 12, Part 1]
Kill Metal Covers
“I could tell you all kinds of problems with this metal cover, but here’s what you need to know:
To install this metal cover, they are going to rip back to the second row of shingles, breaking the manufacturer’s seal and voiding your roof warranty.
Most often they are nailed or screwed to your roof.
In high winds, the brackets will come loose and they will rattle like this… [RATTLE THE COVERS]
“When it rains, the water will blow under the shingles due to the seal being broken, damaging your roof deck.”
[Step 5; Slide 12, Part 2]
Kill Metal Covers
[WINTER MARKETS]
“Snow and ice melts on your roof due to the air in your attic being warmer than the air outside and then freezes when it reaches the metal cover, causing an ice dam.
Water will back up and saturate your roof deck, fascia, and rafter tails.
Metal covers will void your roof warranty. You don’t want that, right?
[Step 5; Slide 13]
Two-Piece Cover
“There are many problems with this product. But here’s what you need to know:
Debris is going to collect on this front lip, causing the water to overflow and attack your foundation.
This is still an open gutter. The water is still getting to your fasteners and wicking back to your fascia board.
This product pulls away and falls off your home.”
[PRICE CONDITIONING]
“Now, with new gutters and one of these metal covers, it would run up to __$9,330___.
With one of these two-piece covers, it would run up to __$10,275__. That’s a lot of money for a product that is designed to fail.”
[Step 5; Slide 14] The Only Real Solution
“All these products begin with an open gutter that you’ve already said is not an option.
These products either destroy your roof or allow water to saturate your fasteners and get into your home.
LeafGuard is the only real solution. It’s the most advanced and superior product in the industry.”
