Strategic plans and risk management Flashcards

(86 cards)

1
Q

5 Ps of strategy

A

Plan
Ploy
Pattern
Position
Perspective

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2
Q

What is defined
establishment of objectives and the formulation, evaluation and selection of policies strategies tactics and action required to achieve them

A

planning

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3
Q

what is defined
statement of long term goals with definitions of strategies and polices which will ensure achievement of these goals

A

Strategic plan

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4
Q

what is the plan:
plan setting out the markets a business intends to serve, how it will serve each market and what finance is required

A

business plan

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5
Q

What is the plan:
A plan setting out how overall objectives are to be achieved, by specifying what is expected from specific functions, stores and departemnts

A

operational plan

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6
Q

What of the 5ps is
offering unusually high quality products

A

position

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7
Q

What of the 5ps is
advertising campaign

A

ploy

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8
Q

what is meant by using strategy as a pattern

A

stream of actions arising from the culture of the management team

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9
Q

What is a document containing targets and instructions for people to follow

A

plan

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10
Q

What is a manoeuvre to disadvantage a competitor

A

A ploy

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11
Q

What is the businesses unique way of looking at the world

A

perspective

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12
Q

Setting up strategic business units is part of

A

business strategy

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13
Q

What is described
customers or potential cusotomers who have needs which are satisfied by product/service

A

Market

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14
Q

what is described
comprises of businesses which use tech/competence to satisfy customer needs therefore to compete with each-other

A

industry

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15
Q

Porters 5 forces

A
  1. potential Entrants
  2. Customers
  3. Substitutes
  4. Suppliers
  5. Industry competitors
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16
Q

what type of competitor is described
similar firm with similar products (coke pepsi_

A

Brand competitors

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17
Q

what type of competitor is described
Similar products but other differences e.g. geographic (estate agents)

A

Industry competitors

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18
Q

what type of competitor is described
Competing for same disposable income

A

generic competitors

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19
Q

what type of competitor is described
different products satisfying same need

A

form competitors

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20
Q

what response profile is described
No response to competitor moves

A

laid back

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21
Q

what response profile is described
aggressive response to opposing moves

A

tiger

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22
Q

what response profile is described
reacts to some but not all moves

A

selective

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23
Q

what response profile is described
unpredictable responses

A

the stochastic

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24
Q

What is described
part of the planning process which examines current state of the entity

A

position model

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25
9M model
Machinery make up management MI markets materials men and women methods money
26
What is a limiting/key factor
anything which limits the activity of an entity
27
what are activities
means by which a business creates value in its products
28
What are value drivers
elements of a product or service and activities that increase the amount of value consumers place on it
29
what are cost drivers
any activity that affects the cost of a product or service
30
What is described excess the customer is prepared to pay over the cost to the business of obtaining resource inputs and providing value activities
margin
31
What is firm infrastructure
how a firm is run - structure and culture of the organisation
32
what is described optimising activities of business working together to produce goods and services
supply chain management
33
what is described how a product demonstrates different characteristics of profit and investment over time. analysing it enables a business to examine its portfolio of goods and services as a whole
product life cycle
34
different aspects of prodcuts
product class product form brand
35
What phase is described large R&D low product sales loss making
Introduction
36
Market share is
one entity's sales of product or service as a percentage of total sales in a specified market
37
Market share as a ratio BCG
Our market share / market share of largest competitor
38
Market share ratio >1
we are the market leader
39
If the market share and market growth are high, the product is a
star - build
40
If market share is low and market growth is high the product is a
question mark
41
If market growth is low and the market share is high, the product is a
cash cow
42
If market growth is low and market share is low, the products are
dogs
43
Cash cows should be
held or harvested (use cash to invest elsewhere)
44
question marks should be
built into starts or harvested
45
Dog decision
divest or hold
46
If hold a question mark what strategy to adopt
build or harvest strategy
47
what is a positioning based approach
fit ourselves into market - SWOT is summary of examination of internal and external
48
What is a resource based approach
focus on strengths and competences and build around that - SWOT is first stage to understand core competencies
49
Profit gap
the difference between target profit and profit forecast
50
What is described taking offensive or defensive action to create a defendable position in an industry to cope successfully with competitive forces and thereby give a superior return on investment for the business
competitive strategies
51
What strategy is described predicting at the lowest cost in the industry as a whole (not necessarily lowest price offered)
cost leadership
52
What strategy is described providing a product or service which the industry as a whole believes to be unique
differentiation
53
what strategy is described restriction of activities to only a part of the market through providing goods or services at lower cost to that segment (cost focus) Providing differentiated product or services to that segment (differentiation focus)
focus or niche
54
three criteria for choosing corporate strategy (SAF)
suitability acceptability feasibility
55
What is risk
the possible variation in an outcome from what is expected to happen
56
What is uncertainty
the inability to predict the outcome from an activity due to lack of infomraiton
57
possibility something will go wrong
Pure risk
58
possibility something could go better than expected
Speculative risk -
59
COSO risk definition
the possibility an event will occur and adversely affect achievement of objectives
60
COSO Opportunity definition
possibility event will occur and positively affect achievement of objectives
61
What is the risk of direct or indirect loss resulting from inadequate or failed internal processes, people and systems or from external events including legal risks
operational risks
62
What are the four key risk concepts
exposure volatility impact probability
63
What is gross risk = to
probability * impact
64
what is defined risk of financial loss, disruption or damage to reputation of an organisation from some sort of failure of its IT systems
cyber risks
65
What is defined deliberate action through internet against organisation with intention of causing loss, damage or disruption to activities
cyber attack
66
What is defined protection of systems, networks and data in cyber space, the procedures used by a business to protect information systems from damage disruption or other loss
cyber security
67
What is risk management
identification analysis and economic control of risks which threaten the assets or earning capacity of a business
68
Risk response - TARA
Transfer Avoid Reduce Accept
69
Controls in place in response to risk
physical financial system management
70
What is defined unexpected event that threatens wellbeing of a business, significant disruption to business and normal operations which impact customers , employees investors or other stakeholders
Crisis
71
What is defined Identifying a crisis, planning a response to the crisis and confronting and resolving the crisi
crisis management
72
Three main types of crisis by effect
financial public relations strategic
73
what is defined business's operations, or significant part of them break down for some reason leading to potential losses of equipment, data or funds
Disaster
74
What is defined wider stakeholders not yet affected
disaster
75
What is defined wider stakeholders affected
crisis
76
What is defined business's ability to manage and survive against planned or unplanned shocks and disruptions to operations
business resilience
77
What is defined an organisations ability to ensure data and information are reliable, available and have integrity as well as being adequately protected from unauthorised access
cyber resilience
78
What is defined Minimising potential disruption caused by outsourcing or working with partners or by adopting JIT approach to inventory management
supply chain resilience
79
what kind of risk is regulatory risk
event risk
80
What kind of risk is failure of a participant in a supply chain to honour contract
systematic risk - subsection of event risk
81
What is defined how the organisation sees itself at some future time
vision
82
What is defined what is the basic function of the organisation
mission
83
What part of the management process is described generating effort and commitment towards meeting objectives including the motivation of staff
Lead
84
What is defined the number of employees directly responsible to a manager
Span of control
85
What is the stage of group development described seeking to define the purpose of the group
Forming
86
What culture is described business looks inwards aiming to make internal environment stable and controlled with stable goals and defined procedures for all activities
internal process culture