Strategy and implementation Flashcards
(3 cards)
1
Q
What is Porters 5 forces ?
A
A system analysing the level of competition in a market
Determines the level of competitive intensity and attractiveness / profitability of the market
2
Q
What are Porters 5 forces
A
Threat of new entrants
Bargaining power of suppliers
Bargaining power of customers
Threat of substitute products entering the market
Degree of existing rivalry
3
Q
What is Porters generic strategies ?
A
Shows how a company can achieve a competitive advantage in a market
