Survey Research

Question 1

Close-ended questions

Answer 1

question types that ask respondents to choose from a distinct set of pre-defined responses, such as “yes/no” or among set multiple choice questions

Question 2

Open-ended questions

Answer 2

ones that allow you to provide whatever amount of detail you want, rather than simply answering “yes” or “no”

Question 3

Rating scales

Answer 3

a close-ended survey question that evaluates how the user responds to a question about a particular brand or product

Question 4

Restricted question

Answer 4

A restricted inquiry is an inquiry that has a thin extension or is explicit in nature

Question 5

Response bias

Answer 5

situations where people do not answer questions truthfully for some reason

Question 6

Response rate

Answer 6

calculated by dividing the number of usable responses returned by the total number eligible in the sample chosen

Question 7

Response set

Answer 7

the tendency for people to respond to questions in a way that paints a certain picture of themselves instead of providing honest answers

Question 8

“Yea-saying” or “nay-saying” response set

Answer 8

A response set to agree or disagree with all the questions