Tech focused questions Flashcards
(15 cards)
What was the chief designer for apple 1997-2019 and who inspired him
jonathan ive
inspired by Dieter Rams (10 principles of good design)
What is apple’s design ethos
Intuitive - obvious how to use
Minimalistic
Simplistic beauty
Friendy
What is Skeuomorphism and apple examples?
Apps look like their real life counterparts e.g. notepad, bookstand, microphone, compass
Calculator - looks like a real calculator
What apple products were developed?
IMac G3 1998 -first computer integrated into screen - colourful and see components inside
Ipod - revolutionised music - sleek - click wheel -
Iphone - revolutionised everything - customisable interface. Ios used skeuomorphism
Ipad - 2010 revolutionary - mobility of computer
What kind or a company is dyson
Engingeering and invention
key people at dyson and what inspired him
james dyson
spirit of invention - using engineering to solve problems
Approach to design
iterative design (>5000 prototypes for first vacuum)
ergonomics - user focused - practicality not appearance - comfortable
solving problems which others have ignored
unmatched levels of performance
Products focused on air flow.
Dyson products
DCO1 Dyson- first vacuum with dual cyclone technology and no bag; bright colours
Dyson animal vacuums - strongest cordless vacuums
Air multiplers fans - no noisy blades. quiet restful highly efficient product.
What is enterprise and an entrepreneur
Starting and running a business
The person who does this
How can you get money to start a business
Loan
Investor
Crowdfunding e.g. Kickstarter
What is virtual marketing/retail and how can you do it?
Promotion of company/product online
e.g social media
Onlines sales e.g. etsy, website
What is a cooperative
a business owned and run by its workers
profits are shared equally
What is fair trade
A cooperative to work together to negotiate better terms
wages
working conditions
local environmental protections
What are the main drivers of new products
Market pull - what consumers want, changing tastes etc
Technology push - new possibilites opened up by technology developments.
What is it called when companies give products a limited life span
Planned obsolescence
