Techniques And Linguistics Used In Propaganda Flashcards

(54 cards)

1
Q

What are linguistics?

A

The scientific study of language

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2
Q

What are the sub areas of linguistics?

A
Phonetics
Phonology
Morphology
Syntax
Semantics
Pragmatics
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3
Q

What is phonetics?

A

Production, acoustics and hearing of speech sounds

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4
Q

What is phonology?

A

The patterning of sounds

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5
Q

What is morphology?

A

Structure of words

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6
Q

What is syntax?

A

Structure of sentences

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7
Q

What is semantics?

A

The meaning of words

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8
Q

What is pragmatics?

A

Language in context

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9
Q

What are literary devices?

A

Structures used by writers to better covey their message to their audience(s)

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10
Q

What are the fourteen main literary devices?

A
Poetic turn of phrase
Rhetorical Questions
Hyperbole
Understatement
Repetition
Generalisations
Clichés
Emotive language
Statistics and facts
Identification of the enemy 
Pronouns
Jargon
Tautology
Figures of Speech
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11
Q

What is a poetic turn of phrase?

A

A distinctive way of saying something

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12
Q

Why is a poetic turn of phrase effective?

A

It identifies the people with the speaker as well as impressing them with the speaker’s superior knowledge

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13
Q

What is an example of poetic turn of phrase in Animal Farm?

A

Old Major addresses his audience as “comrades”

He also says that he has “lived for twelve years

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14
Q

What is a rhetorical question?

A

A question that is posed to the audience, but of which an answer is not expected
The speaker or writer often answers the question themselves

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15
Q

Why is a rhetorical question effective?

A

It makes the audience feel as if they are interacting with the speaker

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16
Q

What must you do when analysing a rhetorical question?

A

Identify the tone
Identify the effect on the audience
Discuss the reaction of the audience
Identify the point the speaker is trying to promote

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17
Q

What is a hyperbole?

A

A figure of speech

An exaggeration of ideas

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18
Q

What is the effectiveness of a hyperbole?

A

It is used for emphasis

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19
Q

What does a hyperbole do?

A

It magnifies the subject that the speaker is talking about
To vilify
To intensify emotion

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20
Q

Give an example of a hyperbole in Animal Farm?

A

“All men are evil”

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21
Q

What is an understatement?

A

The opposite of a hyperbole

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22
Q

What does an understatement do?

A

It makes a situation seem less important than it is

23
Q

What is repetition?

A

When a word or phrase is repeated

24
Q

What does repetition do?

A

It makes it easier for the audience to recall it at a later stage
It ensures that the audience remembers
Desired effect is indoctrination

25
What kind of things are repeated?
Tends to be hypnotic | Rhythmic structure
26
What must you do when analysing repetition?
Identify the word or phrase | Explain the importance
27
Where is repetition shown in Animal Farm?
"Four legs good, two legs bad" is repeated by the sheep
28
What are generalisations?
Taking a few facts and making a broader statement to characterise a group of people or things
29
Why are generalisations sometimes false?
There may be examples of individuals where this generalisation does not apply
30
What must you do when analysing generalisations?
Identify it Discuss what it implies Discuss the reactions of the audience
31
What is an example of a generalisation from Animal Farm?
"All men are enemies" | This may not be the case in individual men
32
What is a cliché?
An overused phrase or opinion
33
What is the effect of a cliché?
The audience is comfortable with familiar phrases | It makes them feel as if they have something in common with the speaker
34
What must you do when analysing clichés?
Identify it | Discuss the meaning of it
35
What is emotive language?
The deliberate choice of words to elicit emotion
36
What does emotive language entail?
Adjectives, verbs and adverbs are often used to make it | Words that have emotional connotations are used
37
Why is emotive language effective?
It holds an influence over your emotions | It makes the language more vivid
38
When analysing emotive language, what must you do?
The specific words must be identified The meaning must be explained Look at the attitude of these words
39
What is an example of emotive language in Animal Farm?
"Beasts of England" has lots of emotive language
40
How are statistics and facts used in linguistics?
To add credibility | They can be distorted to support the speaker's point, since partial facts may be used
41
What is identification of the enemy?
It simplifies a complex situation by presenting a specific person/thing as the enemy
42
How is identification of the enemy effective?
It unifies the audience against the enemy Shifts the focus off the speaker themselves Allows the speaker to link to fear
43
What effect do too few pronouns illicit?
The speaker appears distant
44
What effect do too many pronouns illicit?
The speaker seems aggressive or manipulative
45
What are the four types of pronouns?
I We You He/she or they/them
46
What does the use of I suggest?
Power and significance If used too much, it can portray self importance In persuasive language it shows commitment
47
What does the use of we suggest?
It bonds and connects thoughts and feelings It makes it seem as if each individual must comply with group values and rules It suggests inclusiveness, unity and equality, although this may be an illusion
48
What does the use of you suggest?
Since it is both singular and plural, it can make it seem as if the speaker is addressing each person individually "You" can also be used to accuse "You" can also be used to show flattery
49
What does the use of he/she or they/them suggest?
It separates the people spoken of from the audience
50
What is jargon?
It is a type of language that only makes sense in a particular context
51
What is tautology?
Repeating something by using different words
52
What must you do when analysing tautology?
Identify what is being repeated | Discuss the reason for repeating it
53
Why are figures of Speech used?
To provide emphasis and freshness of expression
54
What must you do when analysing figures of Speech?
Identify it Explain the use of it Link it to a technique or strategy