Technology in Marketing

Question 1

Technology

Answer 1

• Internet - promote products
• Internet - obtain market research information from competitors websites or online surveys
• Social media - interact with customers
• Self-checkout - speeds up process of purchasing products
• Digital screens - display eye-catching advertisements
• E-commerce - sell products online
• Databases - keep customer records
• Apps - promote or sell products
• EPOS - gain market research information

Question 2

Social Media

Answer 2

Advantages:
- Information on products or promotions can be updated immediately
- Consumers can leave comments which can help improve products
- Free
- Target market can be contacted directly

Disadvantages:
- Can be difficult to engage with new customers
- Time consuming
- May need to employ a social media manager
- Negative feedback may put others off using the business

Question 3

Apps

Answer 3

Advantages:
- Users of apps can share their experiences on social media websites
- Can have integrated services
- Can integrate e-commerce
- Information about products and offers can be updated quickly

Disadvantages:
- Require internet access
- Limit to the amount of information that can be put on apps
- Customers may be wary of making purchases as phones have less secure virus protection that computers
- Expensive to develop