Term 2 Flashcards
(46 cards)
What is graphic design and why do people use it
Graphic design is an art form and a proses of combining text images to communicate messages to different audiences, through visual presentation
What is the process of graphic design
It is the process of visual communication and problem solving, through the correct use of typography, space, image and colour.
What are the 4 types of graphic design
- Expressive lettering
- Graphic design with a picture or pictures only
- Graphic design with only words
- Graphic design with a combination of images and words
What are the elements of graphic design (5)
- Lines
- Shapes
- Colour
- Type
- Texture
How do lines help with graphic design
Line allow the designer to divide a space or separate content in a layout. It also guides the eyes of the viewer, or makes other elements follow a strategic path for added find ability, to get the viewer easily from point A to point B.
How do shapes help with graphic design
Shapes help to fill the spaces creatively, to support the text and they balance a design. You can also use negative / white space to create shapes, this gives the design structure and clarity.
How does colour help graphic design
If the designer has a clear understanding of colour they can influence a design or brand
How does type influence graphic design
Type ( text ) can turn normal typing/ text into art. Different fonts can add power to the point you are communicating to the world.
How does texture influence graphic design
It gives the design a sense of a tactile surface through its visual appearance and it adds a sense of depth.
What is the definition of graphic design
Graphic design is the organisation of text and images to make a design eye catching for the viewer. Using design elements to unify the piece and using composition
Where do we use graphic design
- Logos and branding
- Magazines, newspapers and books
- Print advertisements
- Posters
- Billboards
- Website graphics and elements
- Signs and product packaging
What is the definition of expressive lettering
Expressive lettering Is the creative expression of an artists ideas by representing letters or a word. Expressive lettering can be used in two ways : words expressed as pictures or pictures forming words. Expressive lettering is a unique way of sending visual signals about a particular issue.
What is the definition of typography
Typography is using more than one word to create an image. ( drawing with words ). The words used to creating the image are usually related to the object.
What is the definition of symbols
A symbol is a mark of character that is used to represent an organisation or concept.
What is the definition of simple designs
Simple designs usually have more images and less words
What is the definition of complex designs
A complex design usually has more writing and images and the designs are normal more advanced.
What are the elements of drama
- Theme
- Plot
- Genre
- Dialogue
- Audience
- Actors
- Rhythm
What are some examples of simple designs
- Logos
- Emblems
- Symbols
- Signs
What are some examples of complex designs
- Posters
- Cards
- Comics
- Brochures
What are signs
Signs can be classified as a tool used to inform or send a massage by using mostly pictures or text or a combination of both.
What are logos
Logos are a destiny design or mark that are used to identify a company or service
What are posters
Posters are usually printed information that is used as a notice or advertisement to get the audiences attention.
What are comics
Comics are a medium of expression where images incorporated with text are used to convey a message such as narratives.
What are cards
Cards are a design item in which pictures and text are combined to send a short message
