Test 1 (customer service)

Question 1

retailing is comprised of all the business activities that add value to the products and services customers buy.

Answer 1

merchandise
packaging
customer service

Question 2

which of the follow choices lists the elements of the distribution channel in the correct order?

Answer 2

manufacturer
wholesaler
retailer
customer

Question 3

true or false. closeout stores are owned by the manufacturer or retailer

Answer 3

false

Question 4

ashley furniture is an example of what type of retailer

Answer 4

specialty store

Question 5

which term out of (multichannel & omnichannel) focuses on creating a seamless customer experience?

Answer 5

omnichannel

Question 6

the method by which consumers acquire products and services

Answer 6

retailing

Question 7

the chain of business through which a good or service passes until it reaches the end the consumer

Answer 7

distribution channel

Question 8

produces the products

Answer 8

manufacturer

Question 9

buys large quantities of products and resells them

Answer 9

wholesaler

Question 10

receives, stores, displays, and presents the products to customers

Answer 10

retailer

Question 11

stores that sell products in bulk directly to consumers, and typically require a membership

Answer 11

wholesale clubs

Question 12

this segment focuses on deep but narrow assortments with a high level of customer service

Answer 12

specialty stores

Question 13

stores that offer an assortment of brand name merchandise at a significant discount off the manufacturers price

Answer 13

closeout stores

Question 14

these general merchandise stores are easily accessible, small in size, with quick shopping and easy checkout

Answer 14

convenience stores

Question 15

these stores offer good service and a broad variety and assortment of products of mid-to-high quality

Answer 15

department stores

Question 16

offer brand name merchandises at a discount. the merchandise typically consist of excess inventory, closeouts and irregulars

Answer 16

off price retailers

Question 17

these stores sell a wide variety of goods that are owned by the manufacturer or retailer

Answer 17

outlet stores

Question 18

these stores sell a wide variety of goods including food, alcohol, and medicine

Answer 18

supermarkets

Question 19

these stores sell secondhand clothes and other household goods, typically to raise funds for a charitable institution. these products are usually created or donated by individuals

Answer 19

thrift stores

Question 20

retail operations offering customers transactions through multiple connected channels

Answer 20

multichannel

Question 21

similar to multichannel retailing, with the focus on creating a seamless consumer experience through any and all shopping channels

Answer 21

omnichannel

Question 22

the customer who spends time searching for the best price

Answer 22

comparison shopper

Question 23

this buyer is hard to predict or to understand. he stops in many different places

Answer 23

diverse shopper

Question 24

this customer usually waits to see what the latest trends will be

Answer 24

follower

Question 25

the person who makes quick purchases

Answer 25

impulse buyer

Question 26

the buyer who wants to be the first to purchase & own the latest merchandise

Answer 26

innovative customer

Question 27

the customer shops for fun, and therefore shopping does not necessary mean always making a purchase

Answer 27

recreational shopper

Question 28

a business that sells products and or services to consumers

Answer 28

retail

Question 29

sales people contact customers directly in a convienent location

Answer 29

direct selling

Question 30

these retailers offer a broad variety of merchandise, limited services and low prices

Answer 30

discount stores

Question 31

typically combines a supermarket with a department store

Answer 31

supercenter