test 1 true/false

Question 1

The phenomenon known as modeling suggests that children pick up antisocial habits from their peers.

Answer 1

False

Question 2

Several people committed suicide as a result of the “War of the Worlds” panic broadcast in 1938.

Answer 2

false

Question 3

“The People’s Choice” study in 1940 found that only 8 per cent of voters were converted from one side to another by a political campaign.

Answer 3

true

Question 4

The “Why We Fight” films were effective in improving recruits’ acceptance of military duties.

Answer 4

false

Question 5

McLuhan said that television encouraged irrationality because of the way it presented information.

Answer 5

True

Question 6

Desensitization is a popular explanation for why people have become increasingly affected and frightened by viewing violence.

Answer 6

False

Question 7

The cumulative effects theory suggests strongly that media tells us how to think.

Answer 7

True

Question 8

The term “media ecology” refers to the study of how media influences our treatment of the earth’s ecosystems.

Answer 8

False

Question 9

One reason for the disparity between research and conventional wisdom is that most people cannot keep up with all the studies that are published.

Answer 9

True

Question 10

Marxist theory in relation to media is an example of social science.

Answer 10

False

Question 11

English is the most widely spoken first language in the world.

Answer 11

False

Question 12

The concept of “cultural imperialism” implies that American media frequently absorbs and uses traditional foreign culture to help sell American products.

Answer 12

False

Question 13

Studies indicate that people in most countries outside of the U.S. say they enjoy U.S. media products, yet dislike the spread of U.S. ideas and culture.

Answer 13

True

Question 14

An example of a successful use of synergy in media was the merger of AOL with Time Warner.

Answer 14

False

Question 15

Vertical integration is a way for a company to control production and distribution of a product.

Answer 15

True

Question 16

All media are used to reach a mass audience.

Answer 16

False

Question 17

Today, foreign companies own a considerable portion of America’s media.

Answer 17

True

Question 18

Censorship refers to any form of government involvement in media.

Answer 18

False

Question 19

A monopoly is only illegal when it attempts to destroy another company.

Answer 19

True

Question 20

Critics are concerned that horizontal integration by a media company may result in unbalanced reporting.

Answer 20

True

Question 21

Antitrust laws are designed to prohibit any form of vertical integration

Answer 21

False

Question 22

The first book to resemble today’s familiar form was called a scroll.

Answer 22

False

Question 23

The theory of technological determination states that a society determines how it will change technology according to its needs.

Answer 23

False

Question 24

Until 1914, publishers frequently tried to disguise books as magazines to get a better postal rate.

Answer 24

True

Question 25

The first American "bestseller" in England in the 1790s, was written by a freed black woman.

Answer 25

True

Question 26

Today, e-book hardware, or "readers" have become relatively inexpensive, and are compatible with all e-books.

Answer 26

False

Question 27

Professors can choose specific chapters, to be custom bound, for the college textbooks they use.

Answer 27

True

Question 28

In recent years, publishers have commanded increasingly higher prices from magazines, for the sale of book excerpts.

Answer 28

False

Question 29

According to the text, the Internet has helped to outmode books.

Answer 29

False

Question 30

An alliterate person is one who cannot read.

Answer 30

false

Question 31

In a quest for blockbusters, many publishers have signed convicted criminals to write books about their crimes.

Answer 31

True