test 2 Flashcards
(33 cards)
tricomponent theory of attitudes
attitudes are shaped three components, thinking, feelings and behavior
reference groups
people who individuals look for as a basis for self-appraisal, or as a source of personal standards.
mere exposure effect
the more you are around something, the increase in liking them.
classical conditioning
rewards and consequences
operant conditioning
type of learning in which behavior is strengthened if it is followed by a reinforcer or diminished if it is followed by a punishment.
observational learning
learning by observing others
the facial feedback hypothesis
emotional expressions can cause the emotional experiences they signify.
theory of planned behavior
behavior isn’t only about attitudes, we apply reason too.
attitude accessibility
how easily an attitude can be remembered
cognitive dissonance theory
2 attitudes fighting, doing something that goes against what we believe
justifying effort
when people put themselves through pain, embarrassment, or discomfort to join a group, they experience a great deal of dissonance
post-decision dissonance
try to reassure that they choice you made was the right one
individual cognitive dissonance
individuals with individualist culture tend to experience cognitive dissonance when their personal cognitions clash with each other
self-perception theory
theory that we acquire our attitudes by observing our behaviors.
cognitive dissonance
unpleasant mental experience of tension resulting from two conflicting thoughts
elaboration likelihood model
a model of persuasion; two routes; central route and peripheral route
the sleeper effect
delayed persuasion by an initially rejected message
feeling as information
use of our emotions when making decisions
appears to fear persuasion
fear is a good attention grabber, but if it is used too much people can shut down
ingroup bias
bias toward our own group
minimal groups
putting people in random teams based on minimal criteria. We tend to favor others who are categorized in the same group and you get defensive because of that
outgroup homogeneity effect
the tendency to view outgroup members as less varied than ingroup members
the function of stereotypes
helps us think fast, categorization
ambivalent stereotypes
portray groups as either warm but not competent or as cold but competent