Test 2

Question 1

Personality

Answer 1

Totality of thoughts, emotions, intentions, and behaviors that are consistently displayed by individuals

Question 2

Innovativeness

Answer 2

Degree to which consumers are open to new ideas

Question 3

Competitiveness

Answer 3

Enduring tendency to strive to be better than others

Question 4

Brand Personality

Answer 4

Human characteristics that can be associated with a brand

Question 5

Brand Personality; Competence

Answer 5

Responsible, reliable, dependable

Question 6

Brand Personality; Excitment

Answer 6

Daring, sprited

Question 7

Brand Personality; Sincerity

Answer 7

Honest, genuine

Question 8

Brand Personality; Sophistication

Answer 8

Glamorous, charming

Question 9

Lifestyles

Answer 9

the ways consumers live and spend their time and money

Question 10

Psychographics

Answer 10

The way consumer lifestyles are measured

Question 11

PRIZM Geodemographics

Answer 11

Potential Ratings Index by ZIP market, a popular lifestyle analysis technique

Question 12

Ideal Social Self

Answer 12

Represents the image that a consumer would like other to have about him or her

Question 13

Extended Self

Answer 13

Represents the various possessions that a consumer owns that help him to form self perceptions

Question 14

Self-Congruency Theory

Answer 14

Theory states that much of consumer behavior can be explained by the match between a consumer’s self concept and the images presented of typical users of a focal product.

Question 15

Attitudes

Answer 15

Relatively enduring overall evaluations of objects, products, services, issues, or people.

Question 16

Persuasive Advertising

Answer 16

Objective is that by changing beliefs or feelings, marketers can also change behavior.

Question 17

Message Effect

Answer 17

the appeal of a message and its construction affect persuasion

Question 18

Source Effects

Answer 18

characteristics of the person or character delivering a message that influences persuasion

Question 19

Recency Effect

Answer 19

occurs when material presented later in the message has the most impact

Question 20

Primary Group

Answer 20

Group that includes members who have regular, direct contact with one another

Question 21

Secondary Group

Answer 21

Interaction is much less frequent than primary group interaction

Question 22

Social Buying

Answer 22

Consumer buying behavior that takes place on social networking sites.

Question 23

Social Couponing

Answer 23

Type of buying where consumers receive a coupon by joining a special social networking website.

Question 24

Word-of-mouth

Answer 24

information about products, services, and experiences that is transmitted from consumer to consumer.

Question 25

Organic

Answer 25

Occurs when consumers truly enjoy a product and want to share their experiences with others.

Question 26

Apmlified

Answer 26

Occurs when marketers attempt to launch WOM in existing customer circles like blogs

Question 27

Buzz Marketing/ Gorilla Marketing

Answer 27

marketing a product using unconventional ways

Question 28

Viral Marketing

Answer 28

Buzz marketing tactic that uses online technologies to facilitate WOM

Question 29

Opinion Leaders

Answer 29

Consumers who have great influence on the behavior of others relation to product adoption and purchase

Question 30

Diffusion Process

Answer 30

The way new products are adopted and spread throughout a marketplace

Question 31

5 Categories of Consumers

Answer 31

1. Consumer Innovators 2. Early Adopters 3. Early Majority 4. Late Majority 5. Laggards

Question 32

Extended Family

Answer 32

Three or more generations of family members

Question 33

Blended Family

Answer 33

Family with previously married spouses and their children

Question 34

Sandwich Generation

Answer 34

Consumers who must take care of both their children and their aging parents

Question 35

Influencer

Answer 35

Person in household who recognizes a need and provides information about a potential purchase to others

Question 36

Gatekeeper

Answer 36

Person who controls information flow into the household

Question 37

Consumer Culture

Answer 37

Represents the commonly held societal beliefs that define what is socially gratifying within a specific society.

Question 38

Cultural Norms

Answer 38

Rules that specify the appropriate behavior in a given situation within a specific culture

Question 39

Role Expectations

Answer 39

Specific expectations that are associated with each type of person within a culture or society

Question 40

Translational Equivalence

Answer 40

exists when two phrases share the same precise meaning in two different cultures

Question 41

High- Context Culture

Answer 41

Communication through nonverbal elements

Question 42

Low-Context Culture

Answer 42

Communication through spoken word

Question 43

Glocalization

Answer 43

The idea that marketing strategy may be global but the implementation of that strategy at the marketing tactics level should be local

Question 44

Microculture

Answer 44

A group of people who share similar values and tastes that are included within a larger culture

Question 45

Divergence

Answer 45

A situation in which consumers choose membership in microcultures in order to stand out of define themselves

Question 46

World Teen Culture

Answer 46

The speculation that teenagers around the world are more similar to each other than to people from other generations

Question 47

Advertiming

Answer 47

When advertisements timed for when consumers will be most receptive to the message

Question 48

Experiential Shopping

Answer 48

Recreational-oriented activities designed to provide interest, excitement, relaxation, fun, or some other desired feeling

Question 49

Impulsive Shopping

Answer 49

Spontaneous activities characterized by a diminished regard for consequences and a desire for immediate self-fulfillment

Question 50

Retail Personality

Answer 50

The way a retail store is defined in the mind of a shopper based on the combination of functional and affective qualities.

Question 51

Atmospherics

Answer 51

The emotional nature of an environment

Question 52

Buying Power

Answer 52

Found in the form of cash on hand, credit card spending limits, or money available by debit card