TEST 2 PART 5 Flashcards
What are some examples of Simple Category response?
Do you live on campus?
Do you eat red meat?
Do you water Ski?
Participants have multiple choices (a,b,c or d), but they are asked to just pick one choice
Multiple Choice (single response)
Picks more than one answer - Check all that apply
Multiple choice - multiple response
Variation of the summated rating scale, this scale asks a rater to agree or disagree with statements that express either favorable or unfavorable attitudes toward the object. The strength of attitude is reflected in the assigned score, and individual scores may be totaled for an overall attitude measure.
EXAMPLE:
Strongly disagree =1
Neutral =3
Strongly agree =5
Likert scale
Used for nonverbal patients and helps compare to patients face to identify pain levels…
Smiley-Frowny
The process of compiling, analyzing, and interpreting the results of primary and secondary data collection.
involves reducing accumulated data to a manageable size // 30-100 otherwise you will have way to many data to analyze //
Data analysis
the process of collecting data and can be can be:
1. Qualitative 2. Quantitative
Systematic approach to gathering and measuring information from a variety of sources to get a complete and accurate picture of an area of interest. Enables a person or organization to answer relevant questions, evaluate outcomes and make predictions about future probabilities and trends.
Observational— google searches
Transactional—- loyalty cards
Survey—– Questionnaire
Data collection
The blueprint for answering all of our questions
Specifies which research questions must be answered, how and when the data will be gathered, and how the data will be analyzed
The blueprint for answering questions, through social media, surveys - no more than 30 questions,
Research design
First phase of data gathering
Not every research has to have a pilot test. It is not mandatory
It gets skipped a lot because it’s very costly to do
Preformed to ascertain any weaknesses in the design and selection of a sample
Pilot testing
Example: In castaway Tom Hanks sees a dead tree and tests the tree by tying a rope around the tree and tied a log around the other end of the rope and threw the log over the edge and the tree broke
Example of Pilot Testing
Those people, events, or records that contain the desired information for the study that determine whether a sample or a census should be selected.
Outline what the target population is
Census – I want all my target population
Sample – I want a sample of my target population. At least 30 in the sample
Target Population
Aims to find relationship between variables without manipulations
It is a measure of the extent to which two variables are related. … Therefore, when one variable increases as the other variable increases, or one variable decreases while the other decreases.
An example of positive correlation would be height and weight.
Correlation
- Low sales were due to poor execution of sales promotion
- Low score on the exam was due to a lack of preparation
- If I study 8 hours I can make an A
Examples of inference
Recording is done by mechanical or photographic means
EX: Traffic encounter
Indirect Observation
