test 3 Flashcards

(54 cards)

1
Q

horse-race coverage

A
  • coverage about which candidate is ahead of behind or getting ahead or falling behind, which meaning focusing on metrics like polls and fundraising and on the strategies that candidates are using
  • news media frequently blamed for this, but some blame may rest with news consumers as well-people read horse race coverage the most-the challenge for reporters is that the campaign may not produce much newsworthy events or moments every day-candidate give the same speech over and over-thus reporters may seek out any moment that seems novel or interesting
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2
Q

invisible primary

A
  • takes place before the caucuses and primaries are held-consists of conversations and negotiations among party leaders and potential or confirmed candidates-it’s invisible because these conversations are not always known to the broader public or even to reporters and other professional observers of politics-to the extent that these conversations reflect differences of opinions within the party, it is probably in the party’s best interest to keep them invisible, lest all the party’s dirty laundry get aired
  • chief goal of invisible primary: finding a way to consolidate support behind a single candidate, ideally before the primaries even take place
  • endorsements by party leaders are the most visible part of the invisible primary
  • share of endorsements during invisible primary associated with how many delegates that candidate won in the party convention months later-
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3
Q

Molotov majority

A
  • the 75% rep.s not Romney supporters-furious at status quo, wanted anyone else-some thought-but not really accurate
  • -the notion of the “molotov party” wanting “anybody but Romney” also suggested a party cleaved by ideology, with the moderate minority supporting Romney and the conservative majority opposing him-but this was not how the Republican party looked at the end of 2011-not enthusiastic about him but didn’t hate him
  • -the notion of the “molotov party” wanting “anybody but Romney” also suggested a party cleaved by ideology, with the moderate minority supporting Romney and the conservative majority opposing him-but this was not how the Republican party looked at the end of 2011
  • republicans not nearly so difficult to control and pin down as this model suggested
  • so false idea
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4
Q

inflation vs unemployment survey-bias

A

-“Would you say that compared to 1980, inflation has gotten better, stayed about the same, or gotten worse?”
-Same question with “unemployment” instead of
“inflation.”-different responses
-Does this prove that people are “biased?” And can you think of any way to ask the question to reduce biases?

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5
Q

“Pack journalism” or echo chamber effect

A
  • If reporters are homogenous in their prior beliefs, other reporters’ stories are likely to confirm and strengthen the same beliefs.
  • Easier for reporters to understand and accurately report beliefs of people who think like they do.
  • Most reporters read each other’s work.
  • Ethics policies reflect this tendency and push reporters to move beyond it.
  • came from same bias-not cuz each did ind. research on it
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6
Q

Non-political (or at least partisan) example of

confirmation bias:

A

-Rolling Stone Nov. 2014
-The Columbia University Graduate School of
Journalism Report
-published fake story-didn’t go into sources cuz big issue

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7
Q

percentage partisan press over time

A
  • decreased
  • always more dem. than rep.
  • but over time many more papers w/o partisanship
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8
Q

Selection Bias

A

Decision of what to make available or not. What story to report. (E.g. Baum and Groeling article studied this using Reuters newswires to establish “universe” from which websites could choose stories.)
• Viewers have a harder time defending against selection bias because they literally don’t
know what they’re missing.

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9
Q

Presentation Bias

A

Putting a quote way out of context.
Showing someone in horribly biased in coverage.
Editing to cast figure in unflattering light. (Editing image.)
Making one side seem more extreme.
Not equally interviewing both sides.

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10
Q

But… In Journalists’ Defense

A

-Lots of reasons why attitudes and cognitive biases might not translate into biased news.
-Ethics, professionalism and fairness should trump, if
they’re doing their job.
-Owners’ bias might counteract if focus is competition
(although hard for them to oversee everything)
-Perceived bias might be in the “eye of the beholder”
(result of attitudes and cognitive biases of viewer).
-Charges might come from partisans trying to “work the
ref” or inoculate themselves from attacks, or exposing
own biases

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11
Q

Groeling 2008

A

Solution: Uses presidential approval polls to
observe news decisions.
Partisan bias is preferring positive news for one party, but negative for the other
-hyp: report these polls when big changes-may be preference for neg. changes or could be reporting all even if didn’t change
-bias toward neg-not partisan-always neg., pres. didn’t matter
-look at patterns for diff networks for diff press
-ABC: pretty flat but somewhat pos. Clinton bias-negative coverage for Bush-more likely to have neg. bias during republican administration-so ABC is biased
-NBC: same
-Fox: not as biased as may have thought
-this is selection bias
-viewer bias too-see bias of Fox but not ABC (as shown in the “Shot the Messenger” experiment)

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12
Q

“Shot by the Messenger”

Baum and Groeling 2008

A

Online experiment
1610 UCLA participants
Communication Studies (55%) and Political
Science (45%) courses taught between Spring
2006-Winter 2007 (George W. Bush
administration).
21% Republicans (including leaners); 54%
Democrats (including leaners); 25%
independents.
60% liberal, 23% conservative.
-same newsbit-one said Fox on bottom, other CNN-story is critical of Bush
-Each respondent views only one newscast.
-Asked open ended questions asking if they thought the coverage was fair or was too critical.
-Coded these questions to show attitude of respondent.
 People more likely to criticize balance of news story when shown CNN
 People more likely to praise balance of news story when watching Fox

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13
Q

How do you report and plan for the “right” news?

A

“Unknown unknowns” problem
Solutions:
1. Compare coverage with peers. “Get it first; but first, get it seconded.”
2. Rely on common news values (e.g., get most authoritative sources)-At the extreme: feeding frenzies.-Journeys with George Bush DUI story at the end of the campaign.
3. Plan “news” in advance-Have stories on reserve (ex. front page of NYT today)-“Appointment” stories, e.g. Caitlyn Jenner interview
4. Beats
National: White House, Congress, crime, judiciary
Local: different areas, government, etc.
Watch for “expected” stories

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14
Q

Example: Iraq beat

A

Army PR representative writing during Iraq insurgency
“[In] my first meeting with a Fox News crew … [they] laid out what
qualified as “newsworthy””
“Women taking an active leadership role in the new government,”
“detainee/prisoner abuse cases,”
“any WMD news,” and
“individual soldier contributions (such as one soldier who bought school
supplies and teddy bears for Iraqis out of his own pocket).”
Not that uncommon. (As with gorilla, you see what you look for.)
“These were the stories deemed airable and
[Fox] wouldn’t respond to anything outside of
that… unless it was something really spectacular.
Fox stood out most as a network that knew what
it was going to put out before it even shot the
footage.”
“Other news organizations were more subtle
about what they wanted to cover but pretty
much everyone had their stories written before
they showed up. To Al-Jazeera especially, the
video footage was merely a formality.”

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15
Q

Rosenstiel’s “The Clock”

A

Rosenstiel tracks a single news package from beginning
to end (so-called “tick-tock” story)
Note: very different today (changes in technology).
Typical campaign day was dictated by schedule of news (Why this
order?)
Morning policy speech
Afternoon wall paper
Evening live rally
Night fundraisers (Why?)
Some sources got cut because they didn’t form pithy sound bites (you
experience this with your storyboards,

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16
Q

Who gets to be a source?

A

Have you?
People covered by beats, mostly (e.g., student athletes at
UCLA)
Look for news where they expect to find it
Journalists desire exclusive information from authoritative
sources.
Ideally: get exclusive info from most official, important,
sources on subjects (hierarchy of sources)
Self-fulfilling prophecy: Hard to break in.

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17
Q

What do sources want?

A

Help themselves and hurt their enemies (in politics)
Sources and journalists fight for control of stories, like:
Timing of release
Content of story
Attribution (if any). See next slide.
“Spin” of story (emphasis or of different story elements): talk
about this later…
Wording/specificity of quotes (sometimes including quote
approval)
Key in power relationship: scarcity
White House and “treating reporters like mushrooms”

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18
Q

Official AP Source Rule Definitions: On the record

A

“The information can be used with no caveats, quoting

the source by name.”

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19
Q

Official AP Source Rule Definitions: Off the record

A

“The information cannot be used for publication.”

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20
Q

Official AP Source Rule Definitions: Background

A

“The information can be published but only under
conditions negotiated with the source. Generally, the sources do not want their names published but will agree to a description of their position. AP reporters should object vigorously when a source wants to brief a group of reporters on background and try to persuade the source to put the briefing on the record. These background briefings have become routine in many venues, especially with government officials.”

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21
Q

Official AP Source Rule Definitions: Deep Background

A

“The information can be used but without attribution.

The source does not want to be identified in any way, even on condition of anonymity.”

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22
Q

Why be anonymous?

A

Don’t politicians love to be known?
(Old Joke: Most dangerous place to be is
standing between a politician and a camera)
Main point: Avoid consequences
“Trial balloon” - consequence-free tryout
Potentially incorrect information- don’t get fired
E.g. FBI and police in Richard Jewell (1996 Atlanta bombing) case
Avoid “fingerprints” on dagger- trash opponents without public
knowing you were responsible. (Who?)
See “oppo” campaign articles.

23
Q

Obama “Off the Record”

Byers 2013

A

Meeting with columnists (not reporters) frequently. Not public.
[Technically more “deep background” since invited columnists
do report his thinking without attribution]
Wants to win columnists over and get his point of view
printed (again, without his fingerprints)
Contrast to scripted, on-the-record press briefings
Can focus on preferred issues instead of current events
-reporters don’t like this-tried to protest but didn’t work-
“When he was NYT Washington bureau chief, Bill Kovach told his reporters to walk out of government briefings if were kept off the record. They did so, but were thwarted when their colleagues from other news organizations stayed in their seats and refused to fill in the Times reporters afterward. Kovach appealed to the other
organizations’ editors for support, in particular the hometown Washington Post, but they declined and the initiative failed within a month.”

24
Q

Anonymity Controversial within Journalism

A
“Reporters who work the corridors of
criminal justice, the foreign policy world
and the intelligence community cannot do
their jobs without unidentified sources.
Many who cover those twin cesspools of
duplicity, self-regard and back-stabbing -
Hollywood and politics - are addicted to
the practice.”
News organizations are trying to
organize to reduce the number of
“background” briefings. NYTimes has
policy of exposing motivations of
sources. But...
Even with the policies, about half of the
A section stories cited anonymous
sources; about half had no detail re:
source’s motivation or perspective.
25
Who has the power?
``` Number of sources vs. number of competing media outlets -few sources x few media: Uncertain outcome (MC in small town) -few sources x many media: Sources have more power (New movie; Presidential Election; Witness) -many sources x many media: Uncertain Outcome (MCs and DC press corps) -many sources x few media: Media have more power (Presidential Primaries) ```
26
“I Take it Back”
NYT policy: “reporters should say no if a source demands, as a condition of an interview, that quotes be submitted afterward to the source or a press aide to review, approve or edit” BUT “a reporter or editor may decide later, after a background interview has taken place, that we want to push for additional on-the-record quotes. In that situation, where the initiative is ours, this is acceptable.” WP expects competition to kill policy: “It’s a policy, a piece of paper likely to crumble in the pressure of reportorial pursuit. Editors and reporters, after all, can’t stand losing stories to competitors. Imagine how they’ll feel losing stories to policies. Note that the Daily Bruin routinely denies quote approval
27
Opposition Research-Scott Walker
Scott Walker was previously in Republican primary race. Effort to establish narratives early (foster later confirmation bias). New practice of sending “video trackers” to major candidate events to gather own footage (not just rely on news). So far, more than 100,000 miles & 700 events Scott Walker 100k protestors controversy. “They knew the drill. First they’d hit Twitter. Then they’d get a clip of the video link and send that out. Photos of union workers would follow, along with an e-mail blast to their extensive list of political reporters. Within an hour, the group’s Twitter account was trending in Washington. The headlines about Walker’s comments soon followed. Mission accomplished.”
28
Opposition Research
Many stories do not come from reporters doing their own original investigations.-e.g. “Fire” story came from PIO. ``` Most political (esp. campaign) stories come from the campaigns themselves. Investigations often come from the opposition. ``` Advantages: easy, cheap, some information would not be made public Disadvantages: media may be manipulated or lose autonomy, may be complicit in deceiving people they want to serve, once they report it’s reported as their own research (back and forth between campaigns and media) Generally reporters do not engage in much investigative research. Although some newbonline organizations are involved in their own data collection and analysis (e.g., Propublica, fivethirtyeight, Vox). ex: Edwards' $400 haircut-from Obama campaign but didn't say it was because would look bad A different type includes what many of you do in your commercials: learning more about unpopular policy positions of the candidate and emphasizing those. Campaigns spend a lot of money and resources on this. Also, internal opposition research. Sometimes politicians will leak information early on. (Presidential candidates reveal discretions in a book years in advance. Example: Obama and illegal drug use.) -not always about a scandal-look back at all votes-back to college-even editorial wrote-expose old decisions-and just unpopular policy positions -sometimes candidate releases info themselves so can't be used against them-Obama with drugs-when politician releases a memoir, they're probably planning on running for president
29
Opposition Research-ex: “Rats” subliminal ad
``` RNC ad in 2000 • Discussed in Green “Playing Dirty” (2004) Atlantic article (not assigned) • Exclusive to New York Times (Why? credible-ensured others would cover it-exclusive ensured it would be front page, longer story) • Then showed networks in hotel room. • Bush had to talk about it on GMA without preparing. • Day 2: Call for firing ad campaigns. • Day 3: Call for FCC investigation. • Purpose: push Bush onto damage control • Oppo researchers today are lawyers instead of interns ```
30
Opposition Research | Example: Bush’s National Guard Memos
Allegations that George W. Bush’s family connections had allowed him to serve in the National Guard in the Vietnam War, rather than serve on the ground on the front lines. • During 2003-2004 election cycle, memos came forward to show this. CBS’s 60 Minutes did a major expose. • Soon after revealed that these were fake! • CBS had not authenticated documents. • Dan Rather and CBS president issued statements saying it was a major mistake
31
Presidents
Publicity is uniquely important for President • Unlike Congress, the President appeals directly to the public on a regular basis. • This changed with the rise of mass media. Used to negotiate with Congress behind closed doors. More than 40% speeches in 21st century directed at American public (v. less than 20% in 19th century) Even during fractured public awareness, President commands attention. Even where/what they eat gets regular publicity. Must have a dog. Must take photos with children. Like a celebrity. Two examples: Onion Story Obamas go on walk Presidents receive a lot of free media
32
Free Media
media that campaign/PR team of politician doesn't pay for
33
Why use free media (in campaigns)?
It’s free ($). (Although there are costs of hiring PR people.)  Imparts credibility.  Decline of state party organizations. Voters have more influence over selecting candidates.  U.S. is a “weak” party system in comparison with Europe. Discussed in Groeling book.  Increasing role of press as a voter in “invisible primary.” Especially when there are so many candidates (e.g. Republican primary).
34
What are disadvantages of relying on free media?
They can’t.  Loss of control over message. (In interviews, can walk out or try to negotiate terms ahead of time, but difficult.)  Downticket races often not covered.  Harder for challengers than incumbents.
35
Targeting Ads
Guest speakers discussed a lot of this. Geographic Electoral college makes big difference here. Cost varies significantly by media market. (WP article showing differences for Obama and Romney) Demographic Likelihood to vote. (E.g. while YOU are the most desirable marketing demographic, you vote less than older people) TV v. Internet “GOP Ads Chase Voters” article. Much easier with internet. -news best to reach people-late night talk shows-esp for dem.s-sports
36
president as source
-Obama: not afraid to scold -record low number of press conferences-been sinking for decades -Morning gaggle has changed (press secretary meet with WHC to go over daily briefing with no cameras). • You can view day to day press briefings: http://www.whitehouse.gov/briefing-room/press-briefings Press aren’t as deferential to press secretary, and know there will be another briefing the next day regardless of what’s said today
37
Spin
Derivative from sports (e.g. billiards, bowling) Obama Press Office  Over $5 million/year  66 staffers: press secretaries, communication directors, new media specialists, speechwriters, Office of Public Engagement
38
Spin strategies
- Don’t lie - In gray area b/t full disclosure and lies. Talk about things you want to talk about, and avoid things you don’t want to. (Like interactions with parents!) - Deflect: “Ask X about that.” - Dismiss: “That’s not a legitimate question.” - Defuse: make a joke, then say “next question” (JFK) - Duck: “I can’t comment on an ongoing investigation.”
39
How does Congress control | the media?
“It” doesn’t. Too disparate of a group. | Very few movies about MCs. Compare with Pres
40
Congressional Media Tools
- CSPAN (e.g. Gingrich). (Have you ever watched?) - Local News - Hearings (e.g. investigations, sports) - PR team: talking points, “theme teams,” leadership
41
Goals of Congressional | Coverage
-Advertising (simple name recognition). (Think of Bustos and Love here.) -Position-taking (advertising position) -Credit-claiming (“I delivered X to my district.”) -Push particular issue. -Seek majority in Congress. (Often by criticizing President.)
42
Who in Congress gets | covered?
(1) Members of the majority (in Congress) (2) Members of the party opposing the president Thus, in divided government, the majority party gets a LOT more coverage than the minority, President’s party.
43
MCS get covered when they | talk about what?
(1) The President or his/her administration >50% (2) Especially when from opposing party. Members of the president’s party rarely get coverage, especially in divided government. Unless… they criticize the president.
44
Supreme Court
Not much coverage; mostly reporting decisions and reactions  No TV cameras  Decisions dumped at once (no multi-day leaking)  Decisions written in technical jargon (ex on next slide)  Judges don’t make themselves available to media for interviews (afraid of being seen as “politicizing” process) Many decisions not covered by major media  Social issues covered disproportionately  Economic issues not  Very little behind-the-scenes/process coverage Big role for legal authorities or interest groups to interpret decisions -hurry to report ruling can cause wrong ruling to be reported-hard to decipher documents
45
Journeys with George & | The New Bus
 Reporters in a “bubble.”  Hours of travel, reliance on pool reports, identical stump speeches, complaints about lack of access, fear of group think (or “drinking the kool-aid”).  Compare with Bernstein and Horowitz articles about following up on the “Boys on the Bus”  Local reporters now not sent on campaigns (unlike Houston and Dallas papers on JwG)  Less hierarchy now  Some papers have “editors” with little experience following candidates with an iphone (entry job into business?)  Any outlet can be picked up now.
46
Party brands
-We (Americans) know fast food well. Clear choice. Same in every restaurant. -Same with political parties.  We know which one is more likely to favor handgun restrictions, abortion restrictions, tax increases to finance government programs.  Not too much variation across the country. Clear party brand name. (More variation in other countries.)
47
Why do parties brand?
 Create clear choice for voters.  Presidential or congressional communication is more effective when backed by party/reputation.  Party can spread information more effectively.  Failure to unify party brand name weakens incentives to get things done. Note: My research examines the conditions under which this strategy is more or less successful. Essentially, I argue that parties should brand more when they are popular. When they are unpopular, they should appear more heterogeneous/disjoint.
48
How do parties brand?
 Simplify the message.  Consistency.  Authenticity (deliver on promises)  Connect to underlying ideology! (Even see this with companies: e.g. Apple simplicity)  E.g. Obama’s foreign policy (CJR): “Don’t do stupid stuff.”
49
What are some problems with | or difficulties for branding?
 Some may want to “free ride” off the brand.  E.g. my friends who worked at Dairy Queen  Can “customize” brand.  E.g. “Blue dog” Democrats, “Tea Party” Republicans.  Unlike companies, there is not a CEO who can hire/fire anyone in a party.  No binding contract in political party. (There are with franchises.)  Hard to screen. (Trump.)  Unlike companies, there is not a CEO who can hire/fire anyone in a party.  Very easy to break down. Result: partisan message breakdown. Especially when press rewards intraparty inconsistency and conflict.
50
Groeling-When Politicians Attack
How does nonpartisan press cover partisan news? Assumes: Journalists prefer novelty, conflict, balance, and authority. Politicians prefer to help themselves and hurt other party. Journalists start with a presidential news story; need reaction from Congress or other source (nonpartisan journalists rely on sources to provide reaction) Which stories will the media cover? President praised by own party, criticized by own party, praised by opposition, criticized by opposition? -most likely to be covered-other party criticizing pres party-cuz common and it's conflict
51
interview with Jonathon Karl, white house correspondant-what does he see as his job? relationship with the white house? what does he see as newsworthy?
- their beat=white house - cultivate sources - go to all press conferences, everything-live in DC-travel with pres - be skeptical about official line - want access (don't stop getting invited, but still be critical, question pres) - close with pres-but less so with Obama than earlier presidents - pres appeals to use not-to support or not support our local congressman - pres is covered no matter what he's doing-even when nation doing well
52
reminder-read over notes
esp guest speaker!!!!
53
beat
- area of specialty that a reporter is assigned to - watch for expected stories - national examples: white house, Congress beat, crime beat, judiciary beat, Iraq beat - local: sports, westisde beat, southland beat
54
unknown-unknown problem
- story in tomorrow's paper unknown today-if known will be old news - be first to report-but before, make sure someone signed off-year I saw it that way too