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Flashcards in Test Deck (23)
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1

What is rhetorical perspective

Based on effective communication and building relationships

2

What is systems theory

Organisations are part of social system

3

What is the aGenda setting theory

Assumes 2 set
Flow in mass communication

4

What is the behavioural change model

Aims to increase awareness and trigger participation and behavioural change

5

Relationship management theory?

Was relationships develop and challenge

6

Communication theory

Party has to ensure the message is perfect before sending it out

7

Professionals abide by these codes

Societal, professional, organisational, personal

8

What are the three schools of thought

Virtue, Deontological & consequentialism

9

What is ethics of inclusion?

Not sufficient for a practice to impose there own interpretation of what is ethical

10

What is the potter box

People make ethical decisions based on four factors: the situation, persons values, " principals, " loyalties

11

What. Is mcelreath effects model

Formulating message, disseminating message, receiving message, comprehending message, changing attitudes, changing behaviours

FDRCCC

12

What are the three recommended approaches to communicating on the inside

A centralised department, multiple communication departments, cross functional coordination with other departments

13

What are the two types of organisational culture

AUthoritan and participative

14

What are strategies to address rumours

Reinforce values and procedures, establishment of regular updates, explanation of decisions making process, acknowledgement of rumour to increase trust

15

What at the 6 facets of corporate reputation

Social responsibility, environmental responsibility, leadership, quality of product, financial performance, treatment of staff

16

Corporate identity mix core elements

Communication, behaviour, symbolism

17

Key concepts in pr strategy

International rep., contested space, intended meaning

18

Objective should be

S.m.a.r.t specific, measurable, achievable, results orientated, timeframe

19

What are the types of objectives

Informational, motivational

20

5 steps of issues management

Identify issues, analyse issue, display various strategic options, implement action plan, evaluate

21

What is the crisis lifecycle

Prod roman, preparation, acute, chronic, resolution

22

What are the communication theorie

Agenda setting, uses and ratifications, spiral of silence, two step flow, framing theory, sociological theory man

23

What is critical theory

Tied to corporate interests