Test 4

Question 0

When the book says that credibility is dynamic, it means

Answer 0

All of the above (standards of credibility change, a persons credibility changes, different cultures have different standards of credibility

Question 1

Which of the following is NOT true of persuasive sources in the media age?

Answer 1

Media provide us with a realistic view of persuasive sources

Question 2

The 3 Aristotelian components of credibility are

Answer 2

Wisdom virtue and goodwill

Question 3

Which variable of ethos refers to the correctness of the speakers ideas

Answer 3

Wisdom

Question 4

Source credibility is composed of

Answer 4

Safety, qualification, and dynamism

Question 5

Which variable of source credibility refers to emphasis given to the message

Answer 5

Dynamism

Question 6

An image is

Answer 6

All of the above (a belief audiences form about persuader, a mental picture audiences have, an overall perception we have of people places or institutions)

Question 7

Which characteristic of an image refers to it’s realistic features

Answer 7

Vivid and concrete

Question 8

Which characteristic of an image refers to it’s adherence to it’s strategic nature

Answer 8

Synthetic

Question 9

Which aspect of creating an image involves saturating communication channels with the message so that it receives attention

Answer 9

Message salience

Question 10

Which aspect of creating an image involves composing a single theme or message for the audience to consider

Answer 10

Message composition

Question 11

Which function of nonverbal communications allows you to understand when it is your turn to talk

Answer 11

Regulatory

Question 12

Which of the following is NOT a characteristic of nonverbal communication indicators of disliking

Answer 12

Assuming similar postures with the person with whom you are conversing

Question 13

Which function of nonverbal communication relates to the ability of your eyes to display emotion

Answer 13

Affective

Question 14

Three general forms of repairing images

Answer 14

Deflecting charges, minimise the attack, and mortification

Question 15

Which image repair strategy promises to repair damage or prevent recurrence of the offensive act

Answer 15

Corrective action

Question 16

Which image repair strategy reduces the negative impression of the offensive act

Answer 16

Minimisation

Question 17

Propaganda is an attempt to do what

Answer 17

Persuade someone without seeming to do so

Question 18

Media leaks allow persuaders to

Answer 18

All of the above (test certain ideas with the public, undermine their opponents, provide exclusive opportunities for info to reporters)

Question 19

Which of the following is NOT a component of toulmin’s model of reasoning

Answer 19

Narrative (claim qualifier rebuttal data warrant backing)

Question 20

Which type of data is a belief that an audience member has about the world that they accept with no further proof

Answer 20

Premises

Question 21

Which component of toulmin’s model refers to a statement made about a possible exception to an argument

Answer 21

Rebuttal

Question 22

The two types of warrants are

Answer 22

Inductive and deductive

Question 23

Argument by sign is an example of what kind of reasoning

Answer 23

Deductive

Question 24

When a Persuader claims that more cops = less crime they're using what kind of reasoning

Answer 24

Argument by causal correlation

Question 25

Which type of reasoning uses the syllogism

Answer 25

All of the above (example causal generalisation deductive)

Question 26

Which of the following contains major and minor premises and conclusion

Answer 26

Syllogism

Question 27

Narrative fidelity tests a narratives assertion about

Answer 27

Social reality

Question 28

Narrative probability includes which component

Answer 28

All of the above (structural material and characterological coherence)

Question 29

The test of internal consistency evaluates

Answer 29

If a source is consistent with itself

Question 30

The test of recency evaluates

Answer 30

If data is current enough to support it's claim

Question 31

Which test of evidence probes the relationship of information to it's original source

Answer 31

Context

Question 32

Which test of evidence questions the statistical measure used as evidence

Answer 32

Appropriate statistical unit

Question 33

Which test of evidence questions how statisticians select the individuals that are a part of the study

Answer 33

Adequate sampling

Question 34

Which fallacy assumes that because a lot of people are doing something that it is acceptable

Answer 34

Ad populum

Question 35

Which type of arguments attack the source of an argument instead of the argument itself

Answer 35

Ad hominem

Question 36

Which fallacy sometimes use are words "everyone knows that"

Answer 36

Begging the question

Question 37

When persuaders use the audiences emotions and feelings

Answer 37

Pathos (pathological)

Question 38

Psychological appeals appeals to audiences needs and appeals to emotion are called

Answer 38

Motivational appeals

Question 39

Motivational appeals

Answer 39

All of the above (important because they motivate audience to take action can help audience make ethical decisions and can lead to biased decisions)

Question 40

Emotions involve

Answer 40

Physiological characteristics and cognitions

Question 41

What does it mean emotions are syndromes

Answer 41

Emotions involve a set of behaviours or systemsp

Question 42

Which is true of a fear appeal

Answer 42

All of the above -- Must describe a threat must show audience is likely to experience that threat and must indicate audience can avoid threat by doing something

Question 43

Which of the following is an accurate representation of research on fear appeals

Answer 43

adding more fear appeals makes the message more persuasive

Question 44

Which refers to settling down and quieting of anger according to Aristotle

Answer 44

Calmness

Question 45

Which refers to a pain that happens to one who does not deserve it

Answer 45

Pity

Question 46

Which of maslows needs refers to having a stable high self evaluation

Answer 46

Esteem

Question 47

Which of maslows needs refers to fulfilling basic needs like eating and drinking

Answer 47

Physiological

Question 48

Values

Answer 48

All of the above (help define our attitudes allows us to make moral judgements and guide our actions)

Question 49

Cultural and individual values have which kind of relationship

Answer 49

Individual values are influenced by cultural values but also other factors as well

Question 50

Persuaders

Answer 50

Show us that they have the same values as audience

Question 51

Which of the following is a terminal value

Answer 51

Having an exciting life

Question 52

Which is an instrumental value

Answer 52

All of the above (being cheerful polite and independent)

Question 53

When creating a motivational appeal persuaders use time to

Answer 53

All if the above (have audience think about some future event that will be scary, recall a happy past experience, and return audience to calm state by discussing present)

Question 54

Which form of humour is a disparaging comment made to bring about changes in the subject if the humour

Answer 54

Satire