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Flashcards in Test 4 Deck (55)
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Which of the following is NOT true of persuasive sources in the media age?

Media provide us with a realistic view of persuasive sources

1

When the book says that credibility is dynamic, it means

All of the above (standards of credibility change, a persons credibility changes, different cultures have different standards of credibility

2

The 3 Aristotelian components of credibility are

Wisdom virtue and goodwill

3

Which variable of ethos refers to the correctness of the speakers ideas

Wisdom

4

Source credibility is composed of

Safety, qualification, and dynamism

5

Which variable of source credibility refers to emphasis given to the message

Dynamism

6

An image is

All of the above (a belief audiences form about persuader, a mental picture audiences have, an overall perception we have of people places or institutions)

7

Which characteristic of an image refers to it's realistic features

Vivid and concrete

8

Which characteristic of an image refers to it's adherence to it's strategic nature

Synthetic

9

Which aspect of creating an image involves saturating communication channels with the message so that it receives attention

Message salience

10

Which aspect of creating an image involves composing a single theme or message for the audience to consider

Message composition

11

Which function of nonverbal communications allows you to understand when it is your turn to talk

Regulatory

12

Which of the following is NOT a characteristic of nonverbal communication indicators of disliking

Assuming similar postures with the person with whom you are conversing

13

Which function of nonverbal communication relates to the ability of your eyes to display emotion

Affective

14

Three general forms of repairing images

Deflecting charges, minimise the attack, and mortification

15

Which image repair strategy promises to repair damage or prevent recurrence of the offensive act

Corrective action

16

Which image repair strategy reduces the negative impression of the offensive act

Minimisation

17

Propaganda is an attempt to do what

Persuade someone without seeming to do so

18

Media leaks allow persuaders to

All of the above (test certain ideas with the public, undermine their opponents, provide exclusive opportunities for info to reporters)

19

Which of the following is NOT a component of toulmin's model of reasoning

Narrative (claim qualifier rebuttal data warrant backing)

20

Which type of data is a belief that an audience member has about the world that they accept with no further proof

Premises

21

Which component of toulmin's model refers to a statement made about a possible exception to an argument

Rebuttal

22

The two types of warrants are

Inductive and deductive

23

Argument by sign is an example of what kind of reasoning

Deductive

24

When a Persuader claims that more cops = less crime they're using what kind of reasoning

Argument by causal correlation

25

Which type of reasoning uses the syllogism

All of the above (example causal generalisation deductive)

26

Which of the following contains major and minor premises and conclusion

Syllogism

27

Narrative fidelity tests a narratives assertion about

Social reality

28

Narrative probability includes which component

All of the above (structural material and characterological coherence)

29

The test of internal consistency evaluates

If a source is consistent with itself