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Persuasion > Test 4 > Flashcards

Test 4 Flashcards

0
Q

When the book says that credibility is dynamic, it means

A

All of the above (standards of credibility change, a persons credibility changes, different cultures have different standards of credibility

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1
Q

Which of the following is NOT true of persuasive sources in the media age?

A

Media provide us with a realistic view of persuasive sources

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2
Q

The 3 Aristotelian components of credibility are

A

Wisdom virtue and goodwill

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3
Q

Which variable of ethos refers to the correctness of the speakers ideas

A

Wisdom

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4
Q

Source credibility is composed of

A

Safety, qualification, and dynamism

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5
Q

Which variable of source credibility refers to emphasis given to the message

A

Dynamism

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6
Q

An image is

A

All of the above (a belief audiences form about persuader, a mental picture audiences have, an overall perception we have of people places or institutions)

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7
Q

Which characteristic of an image refers to it’s realistic features

A

Vivid and concrete

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8
Q

Which characteristic of an image refers to it’s adherence to it’s strategic nature

A

Synthetic

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9
Q

Which aspect of creating an image involves saturating communication channels with the message so that it receives attention

A

Message salience

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10
Q

Which aspect of creating an image involves composing a single theme or message for the audience to consider

A

Message composition

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11
Q

Which function of nonverbal communications allows you to understand when it is your turn to talk

A

Regulatory

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12
Q

Which of the following is NOT a characteristic of nonverbal communication indicators of disliking

A

Assuming similar postures with the person with whom you are conversing

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13
Q

Which function of nonverbal communication relates to the ability of your eyes to display emotion

A

Affective

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14
Q

Three general forms of repairing images

A

Deflecting charges, minimise the attack, and mortification

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15
Q

Which image repair strategy promises to repair damage or prevent recurrence of the offensive act

A

Corrective action

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16
Q

Which image repair strategy reduces the negative impression of the offensive act

A

Minimisation

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17
Q

Propaganda is an attempt to do what

A

Persuade someone without seeming to do so

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18
Q

Media leaks allow persuaders to

A

All of the above (test certain ideas with the public, undermine their opponents, provide exclusive opportunities for info to reporters)

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19
Q

Which of the following is NOT a component of toulmin’s model of reasoning

A

Narrative (claim qualifier rebuttal data warrant backing)

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20
Q

Which type of data is a belief that an audience member has about the world that they accept with no further proof

A

Premises

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21
Q

Which component of toulmin’s model refers to a statement made about a possible exception to an argument

A

Rebuttal

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22
Q

The two types of warrants are

A

Inductive and deductive

23
Q

Argument by sign is an example of what kind of reasoning

A

Deductive

24
Q

When a Persuader claims that more cops = less crime they’re using what kind of reasoning

A

Argument by causal correlation

25
Q

Which type of reasoning uses the syllogism

A

All of the above (example causal generalisation deductive)

26
Q

Which of the following contains major and minor premises and conclusion

A

Syllogism

27
Q

Narrative fidelity tests a narratives assertion about

A

Social reality

28
Q

Narrative probability includes which component

A

All of the above (structural material and characterological coherence)

29
Q

The test of internal consistency evaluates

A

If a source is consistent with itself

30
Q

The test of recency evaluates

A

If data is current enough to support it’s claim

31
Q

Which test of evidence probes the relationship of information to it’s original source

A

Context

32
Q

Which test of evidence questions the statistical measure used as evidence

A

Appropriate statistical unit

33
Q

Which test of evidence questions how statisticians select the individuals that are a part of the study

A

Adequate sampling

34
Q

Which fallacy assumes that because a lot of people are doing something that it is acceptable

A

Ad populum

35
Q

Which type of arguments attack the source of an argument instead of the argument itself

A

Ad hominem

36
Q

Which fallacy sometimes use are words “everyone knows that”

A

Begging the question

37
Q

When persuaders use the audiences emotions and feelings

A

Pathos (pathological)

38
Q

Psychological appeals appeals to audiences needs and appeals to emotion are called

A

Motivational appeals

39
Q

Motivational appeals

A

All of the above (important because they motivate audience to take action can help audience make ethical decisions and can lead to biased decisions)

40
Q

Emotions involve

A

Physiological characteristics and cognitions

41
Q

What does it mean emotions are syndromes

A

Emotions involve a set of behaviours or systemsp

42
Q

Which is true of a fear appeal

A

All of the above – Must describe a threat must show audience is likely to experience that threat and must indicate audience can avoid threat by doing something

43
Q

Which of the following is an accurate representation of research on fear appeals

A

adding more fear appeals makes the message more persuasive

44
Q

Which refers to settling down and quieting of anger according to Aristotle

A

Calmness

45
Q

Which refers to a pain that happens to one who does not deserve it

A

Pity

46
Q

Which of maslows needs refers to having a stable high self evaluation

A

Esteem

47
Q

Which of maslows needs refers to fulfilling basic needs like eating and drinking

A

Physiological

48
Q

Values

A

All of the above (help define our attitudes allows us to make moral judgements and guide our actions)

49
Q

Cultural and individual values have which kind of relationship

A

Individual values are influenced by cultural values but also other factors as well

50
Q

Persuaders

A

Show us that they have the same values as audience

51
Q

Which of the following is a terminal value

A

Having an exciting life

52
Q

Which is an instrumental value

A

All of the above (being cheerful polite and independent)

53
Q

When creating a motivational appeal persuaders use time to

A

All if the above (have audience think about some future event that will be scary, recall a happy past experience, and return audience to calm state by discussing present)

54
Q

Which form of humour is a disparaging comment made to bring about changes in the subject if the humour

A

Satire

Persuasion (1 decks)

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