Testing and Validation

Question 1

Why is testing and validation critical?

Answer 1

It enables constant improvement of concepts and products.

Question 2

What type of research is most closely tied to testing and validation?

Answer 2

Evaluative research

Question 3

How does evaluative research also contribute beyond validation?

Answer 3

It informs generative research by highlighting areas for new design opportunities.

Question 4

Why is testing and validation considered the most important stage of a product design process?

Answer 4

No matter how innovative an idea may seem, it needs to be validated by real users to confirm:

1. Is it usable?
2. Is it valuable?
3. Does it align with user expectations and goals?

Question 5

In modern product development, how do teams approach discovery and validation?

Answer 5

Teams move fluidly between discovery and validation

Question 6

What is moderated product validation?

Answer 6

a hands-on, qualitative UX research method where a researcher interacts directly with participants—either in a lab setting or in the users’ natural environment.