The Bridge - Audiences Flashcards
(9 cards)
How are audiences targeted via age?
The main target audience of the bridge is 15+
This demographic audience has been targeted via the bridge being shown after the tv slot watershed
Where more adult/inappropriate scenes can be broadcasted
How are audiences via gender targeted?
We see that their is a cross gender appeal
As female audiences may identify with saga as a role model
And male audiences may identify with her partners (e.g. henrik)
How are audiences targeted via social class?
The left wing values of SVT 1 and DR1 would cater for a working class left wing Scandinavian audience
Especially in regards to social and gender equality
However the challenging narrative and highbrow culture of the serial is likely to target middle class
How are audiences targeted via lifestyle & taste?
The bridge may interest those interested in Scandinavian culture
Experiencers may enjoy the vicarious thrill of crime drama narratives
How are audiences targeted via genre?
Primary target audience who may be fans of Nordic noir are niched together and targeted via their passion for the genre
How are audiences targeted via star?
Certain audiences have also been targeted by saga being perceived as a role model
The character is popular and admired amongst Scandinavian culture due to the overwhelming success of the serial
How are audiences targeted via Scandinavian culture?
Certain audiences interested in all things Scandinavian, including people of that are but have moved somewhere else have been targeted via the culture shown in the serial
Also students of Scandinavia may be able to better appreciate the intracte references within the shows narrative better
How are audiences targetd via social media?
Audiences have been targeted through use of social media by
The bridge havin a heavy online social media presence offering audiences exclusive galleries, trailers and article
The facebook page has a combination of 16,000 likes and 15,000 followers
The twitter page also promotes audience interaction by posting questions and debates
The twitter page has 1500+ followers
What pleasures do the audience gain from watching television?
Audiences watching the bridge and tv in general can gain many pleasures such as
The star character having unusual representations of women
And sagas disability as certain audiences may be able to relate to this
Audiences can also gain a sense of escapism
As the diversion means audiences enter another world/country
