Vogue - Audiences Flashcards
(10 cards)
Who is the primary target audience?
The primary target audience for vogue is middle class women who have the disposable income to spend on luxury goods
How might vogue profile their audience?
Vogue might profile their target audience through:
Gender - Female
Age - Middle aged
Education - Degree Level
Political View - Right wing
Hobbies - Fashion
What is the income/status model?
The income/status model is a framework that determines the target audience of a magazine
It tells the potential advertisers everything they need to know about who will see their adverts
Who is vogue’s primary target audience from using this model?
vogues primary target audience would be
A - Upper Middle Class individuals as they will have the disposable income to spend on luxury goods
Why is being aware of your target audience essential for a media institution?
Being aware of your target audience is essential for a media institution,
So you can tailor your product to meet their needs and also target specific audiences.
Why is advertising important to the magazine industry?
Advertising is important because it’s the highest and most lucrative revenue stream the magazine industry generates
Fashion magazines make sure there is a high volume of advertising in the magazine to make sure revenue is consistent
Advertising is also made to reflect the magazine’s brand identity and philosophy
Also attract the intended target audience.
How do you think the NRS categories audiences? national readership survey
The NRS categorize audiences using demographic variables such as age, sex, ethnicity and marital status
As well as socio-economic status social grade
This is an approach used to monitor audience behaviour and consumer activity
Which social grade would readers of vogue fit into?
Vogue carries an agenda which promotes expensive brands,
Meaning that it mainly targets people from a highly managerial professional jobs (A/B)
This is due to the audience having higher disposable income
This is logical due to the high end, sophisticated, glamorous and expensive philosophy of vogue
Study vogue’s front cover and consider how the article targets the tastes, interests and lifestyle of aspirer?
We can argue that vogues front cover targets someone who is an aspirer
As the main theme of the heatwave article is for the new liberated women to experience culture through the means of travel
Travelling to exotic locations was now considered a new experience, offering a whole new realm of indulgence
Evaluate whether Gerbners cultivation theory is relevant to vogue?
We can argue that gerbners cultivation theory is relevant because:
Women’s fashion magazines tend to be read on a regular basis, which would seem to lend themselves particularly well to Gerbners theory
Also, vogue consistently attempts to influence gender norms and what women should strive for in terms of feminity.
This is shown in the Revlon advert - “create all the eye illusions you need, enforcing that the target audience must follow the philosophy to fully embrace the ideal of the definition of beauty.
