The Daily Mail Flashcards
(26 cards)
What type of newspaper is the Mail?
Hybrid
What does the Mail have in terms of circulation?
Highest circulation in the UK
What does Gauntlett explain in terms of newspapers?
That we claim we often use media representations to construct versions of ourselves
What did Curran and Seaton say about DM in 1927 and 1937?
The DM almost halved its coverage of political, social and economic news in its total output
How does the DM encourage readers to pick up a copy?
Incentives
How many monthly unique visitors does the MailOnline have?
24.9 million
What wing is the DM?
Right
What is the average age of readers on DM?
58
As a percentage, how much of the readership are ABC1 - middle class?
2/3
What is DM’s circulation? Jan 2020
1.16 million
What is DM’s reader profile?
Bit older viewers
More disposable income
Who owns the DM?
Daily Mail and General (DMGT)
Who is the chair and why is he important?
Harmsworth - member of House of Lords
Inherited the conglomerate
How can the editors have an impact? Example? DM
Can be controversial
E.G Paul Dacre 1992-2018
How much of the national daily print market does the DMGT have?
46% - example of a monopoly
What does the DM advocate?
Traditional values, nationalism
How does the DM represent political leaders in UK and US?
Often in a positive light portraying them as strong leaders who fight for the nation’s interests
How does the DM represent social issues such as immigration?
Negatively - emphasises concerns about national security, job competition
How does the DM portray women and gender roles?
Traditional gender roles emphasising their roles as mothers, wives etc - frequently relevant to celebrity culture
How does the DM represent the working class?
As victims of societal change or governmental policies but often contrasts them with immigrants
Criticises welfare state
How does the DM portray celebrities and public figures?
In a critical or sensationalist light, focusing on their personal lives, relationships and scandals
What type of content does the DM focus on?
Sensational soft news e.g celebrity culture, crime, health, immigration and political scandals
How does the DM online represent immigration?
As a threat to national security and public services
How does the Mail online use language to appeal to its audience?
Designed to provoke strong emotional reactions,
Often feature dramatic adjectives
