The Guardian Flashcards
(30 cards)
What is the Guardian?
Hybrid
What is the audience like?
More older and traditional audience
Liberal
Middle class
What is the phrase ‘Guardian reader’ mean?
Used to describe a left wing and liberal point of view
What is the Guardian considered to be part of?
The quality press
Who is the Guardian operated by?
The Guardian Media Group
How does the Guardian get it’s revenue?
By its global readership e.g subscriptions
How is the newspaper doing despite its challenges on the downfall of newspapers?
Model seems to be working and can make a profit
What does the Guardian have in terms of?
A global reach
What has the Guardian maintained?
Its subscription growth in print while growing digitally
Who owns the GMG?
Scott Trust
When was the Scott Trust created and why?
1956 to secure permanent and financial editorial independence of the Guardian
Where does the Guardian’s profits go?
Reinvested back into Journalism
What is circulation?
How many are circulating around society as in how many have been sold
What is the Guardian’s circulation? Jan 2020
132 thousand
What is the Guardian’s reader profile?
Progressive audience
What is a progressive audience?
Interested in things changing and new ideas
How much of the national daily print market does the TGMG have?
4%
What does the Guardian advocate?
Environmentalism, human rights and government accountability
How does the Guardian represent issues like climate change?
As a global crisis that requires urgent political action
How does the Guardian portray marginalised groups in society?
Like migrants, racial minorities in a sympathetic light highlighting their struggles while advocating for equality and human rights
How is the Guardian represented in terms of media ownership and bias?
Independent and liberal-leaning media outlet and critics argue it has a political Bia towards progressive causes
What type of content does the Guardian typically focus on?
Focuses on political reporting, social justice issues, environmentalism
What criticism does the Guardian face from conservative critics?
Argues that the Guardian is politically biased with a left wing agenda that criticises conservative policies
How does the Guardian online represent immigration?
Represents it in a more inclusive light, emphasising benefits and focusing on human rights
