The Daily Mirror Flashcards

1
Q

What can be said about the masthead of the Daily Mirror?

A

Signifies the ethos and ideology of the paper is to reflect the country and current affairs. The font is bold, strong and direct.

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2
Q

What does ‘The Heart of Britain’ suggest about the Mirror’s ethos?

A
  • Ties in with the values and mission of the paper to stand up for the working class.
  • Implies that the paper is integral to the nation, just like a vital organ and central to our lives.
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3
Q

Why does the cover of the Daily Mirror include an image of Queen Elizabeth II and King George IV?

A
  • The use of this old image represents her long rein and institution, suggesting the paper embraces this as a value.
  • She is embellished in jewels, connoting a wealth and status some audiences may find escapist.
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4
Q

How does the main image on the cover of the Daily Mirror represent Boris Johnson?

A

Shameless, unapologetic, smug and arrogant.

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5
Q

What does the headline on the cover of the Daily Mirror say?

A

“12 parties now probed by cops, 3 attended by the PM, 1 was in his own flat, 300 pictures handed over… and still ZERO SHAME.”

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6
Q

Why does the cover of the Daily Mirror appeal to lower literacy levels?

A

Small amount of copy, large image, giant headline to be bold and eye catching- which is conventional for red top tabloids.

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7
Q

How are men represented in general on the cover of the Daily Mirror?

A

Johnson, Kier Starmer and King George all wear suits and ties which represents a sense of wealth and importance- and so they appear to be dominant here.

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8
Q

Why are the numbers highlighted in yellow within the headline of the Daily Mirror?

A

Exaggerates the these are facts and figures, as well as the severity of the situation. It makes the article persuasive and demonstrates the sheer amount of evidence against Boris.

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9
Q

What does the ellipses within the line “300 pictures handed over… and still” imply the nation is waiting for?

A

An apology! As well as for something to happen as a result of his actions. It also reflects the Mirror’s own values and expectations for an apology.

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10
Q

What is the term “Partygate” referencing on the cover of the Daily Mirror?

A

It is n intertextual reference to the Watergate scandal, where US president Richard Nixon was investigated for corruption and crimes.

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11
Q

Which word is repeated across the cover and double page spread of the Daily Mirror- to create a negative representation of Boris?

A

“Shame”

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12
Q

How is a binary opposition created on the double page spread of the Daily Mirror?

A
  • Images of Boris drinking champagne and rule breaking juxtapose the key workers and NHS saving lives.
  • “Compare Hannah’s dignity with his lying bombast”
  • The pull quotes from members of the public “It’s an insult” and “I’m disgusted”
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13
Q
A
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