the development of HH from a local to a global level Flashcards
HH developed from origin in Bronx to global phenomenon through?
development of new tech and global media industres
the 1970s was era when?
media tech rapidly developing
cable tv grew as music developed into?
visual form of entertainment
e.g. of cable channel?
MTV revolutionised music industry = prime promotional tool used by record companies
what also happened during 1980s?
way we listened changed from cassette tapes and records to CDs -> MPS players
way recorded change?
computer tech more accessible and advanced for independent artists, producers and consumers
what did these tech developments alter?
way music was consumed and paved way for HH’s emergence as a global phenomenon
what happened during 1970s and 1980s?
media corporations consolidated into large transnational corporations with ability to distribute and promote music globally
when did HH take world notice?
beginning, not very popular and played on mainstream radio stations/media org. But, development of SoundScan, a way to accurately track no. of records sold, large record companies began to take notice
what did data collected by SoundScan reveal?
rap music was on top of charts in terms of record sales
with catching record companies attention, what changed?
with that and development of internet for household use, rise of HH culture to global acceptance was fairly rapid
internet?
place to distribute and avenue or a global HH community to be established
media cooperations pushed social networking sites to push commercial products associated with HH
helped expand global youth market
what has transcended language and cultural barriers across globe?
dress, language, graffiti, dance and world wide view associated with HH
