The Finance Functions Relationship With Sales And Marketing Flashcards
1
Q
What is PESTEL?
A
Political
Economic
Social
Technological
Environmental
Legal factors
2
Q
What are the 4 Ps of the marketing mix?
A
Product
Place
Price
Promotion
3
Q
What is the product of the marketing mix?
A
It’s features such as quality, design, appearance, size, pacakaging, after sales service and guarantees
4
Q
What is place of the marketing mix?
A
Distributions of the goods, transportation, outlet management, stocks and warehouses
5
Q
What are the 3 channels relating to place of marketing mix?
A
Zero level channel - manufacturer deals directly with the customer
One level channel - consists of manufacturer, retailer and consumer
Two level channel - several intermediaries in the distribution channel
