The Impact Of Transport On Economic Development/Marketing And Advertising Flashcards
(24 cards)
Define transportation
Transportation is the movement of people and goods from one place to another
What are the main modes of transport
Sea, Land, Air
How can our transport system help Economic Development
Greater access to transport- transport networks provide the mobility to move people and gets from one place to another
increased tourism- airports and seaports must be able to hold large weight
distribution of goods- transport networks help manufacturers to transfer their goods to where they sell them
Define marketing
Marketing is promoting or selling goods or services
What are the two parts of marketing
Finding out what goods and services consumers want
advertising, Distributing and selling these products
Define consumer
A consumer is a person who uses goods and services
Define consumer Society
A society based on consumerism
State the types of consumerism
Consumers of goods, Consumers of services
Define market research
Market research is done to find out what a consumer wants or needs
Define advertising
Advertising let’s consumers know the product is available, provide information about it and encourages them to buy it
Define promotion
Promotion is the different ways in which consumers become aware of products and services
Who advertises
Manufacturers, wholesalers, retailers- the aim is to provide information on what they have to offer, hoping to increase sales
individuals- offers personal items
voluntary organizations - inform the public about social problems
State The Avenues of advertising
Mass media, billboards, window displays
What are the types of advertisement
Informative- gives information about a good or service
persuasive- presented in a way aimed at encouraging people to buy a product
State the distribution chain of goods
Producer –> wholesale –> retailer –> consumer
Define producer
A person or business that grows or creates a product which is eventually sold
Define wholesaler
A person or business who buys products in a large quantity at a discount from the producer and then sells it to the retailer
Define retailer
A person or business who buys product from a wholesale or producer and then sells it to the consumer
Define consumer
A person who buys the product at the end of the distribution chain
State the distribution chain for services
Provider –> retailer / broker –> consumer
Define provider
an individual, business, organization, government agency or professional group offering assistance, advice, convenience or a service
Define broker
Individuals or companies that, for a fee, pick the best service provider for consumers
Define distribution chain
The process by which products reach the people who buy them
Define profit
Financial gain after paying the cost of running a business
