The Market Segmentation Flashcards
1
Q
Market segmentation
A
When the market is categorised into sub groups with consumers have characteristics or preferences
2
Q
Why do business use market segmentation
A
Can increase sales as business aim their product to consumers that are more likely to use and want that product
3
Q
Types of market segmentation
A
Gender
Age
Hobbies
Income
4
Q
What is the marketing mix
A
The 4ps price promotion place and product
