Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Social Media and Mobile Marketing Strategy > The New Digital Landscape > Flashcards

The New Digital Landscape Flashcards

1
Q

____% of Americans say that brands affect their shopping behavior?

A

fewer than 25%

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

When customers choose to interact with brands, they can _____?

A
  • drive awareness

- cut costs for the firm by providing information or service to other customers.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

A set of platforms that allow individuals to connect with a specified group of friends and family whom they choose to share content.

A

Social Media

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Content

A

Stories, pictures, or videos online.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Mobile Technologies

A

Refer to the hardware and cellular and wireless services for accessing and storing data on a mobile device.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Organic Ranking

A

The list of nonpaid results that a search engine returns when users type in words or phrases into the site’s search box

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Return on Investment (ROI)

A

The amount of revenue a strategy delivers after accounting for expenses.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Social Media and Mobile as Disruptive Technologies

A
  1. Impact revenue and require increased investment by firms.
  2. Are ubiquitous.
  3. Shift the balance of power.
  4. Change lives and work.
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Fragmented

A

How consumers interact with a brand online or offline. It may also mean, the extent to which they expose themselves to different communications.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Digital Self (Persona)

A

Is the person he or she shows online, which may differ from their true personality or physical self.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Marketing Mix (Four Ps)

A
  1. Product
  2. Price
  3. Place
  4. Promotion
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Marketers engaged in product development using crowdsourcing to pull together various aspects of the brand’s marketing mix.

A

Product

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Consumers use mobile devices to seek out lower ___?

A

Prices

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Marketers can now distribute products via social media to drive traffic to marketer websites and brick-and-mortar stores.

A

Place/Distribution

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Brands can build awareness, encourage engagement, provide product information, and drive purchase behavior by ______?

A

Promotions

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

What is the seven C’s framework?

A
  • Convergent
  • Community-oriented
  • Comprehensive
  • Chaotic
  • Content-driven
  • Commercial
  • Calculable
17
Q

Convergent

A

Industries that merge in a synergistic manner to create new outcomes.

18
Q

In the digital world, ______ refers to the media and technology industries in which information technology, communications networks, and content publishers share information across broadband and wireless networks.

A

Convergence

19
Q

______ benefit firms by allowing companies greater variety in their content and locating more potential customers interested in the content or delivery.

A

Convergence

20
Q

Social Media User Types

A
  • Informers (Create, Design, Publish)
  • Participants (Share, Follow, Like)
  • Judges (Comments, Review, Criticize)
  • Lurkers (Spy, Listen, Pretend)
21
Q

_____ refers to a unified group of individuals with common interests linked by social, economic, professional, or political concerns.

A

Community

22
Q

Social Media and Mobile Technology have considered _______ in that broad members of the world community participate in them and the information available through these technologies are vast.

A

Comprehensive

23
Q

___ refers to groups of strangers who come together to solve a problem by providing their expertise online to their group.

A

Crowdsourcing

24
Q

Blogs

A

“weblogs” that are discussion-based or informative websites often presented in reverse chronological order

25
Q

Authoritative reports or guides helping readers understand an issue, solve a problem, or make a decision.

A

White Papers

26
Q

Episodic audio and/or video series that can be downloaded or streamed.

A

Podcasts

27
Q

____ are variables or metrics that measure a brand’s success and return on investment.

A

Key Performance Indicators (KPIs)

28
Q

___ refers to blending various forms of promotion that all work together to create a clear and distinctive message.

A

Integrated Marketing Communications (IMCs)

Social Media and Mobile Marketing Strategy (4 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions