The Publication of an ICT Project

Question 1

It is a strategic approach focused on creating and distributing valuable, relevant, consistent content to attract and retain a defined audience.

Answer 1

Content Marketing

Question 2

It describes how promoting or advertising content affects communication with a single person or the intended audience.

Answer 2

Advertising Effect

Question 3

Published content on highly populated platforms increases the possibility of being visible to a broader audience through sharing. It also means it can be exposed to an audience with an unfamiliar perspective on the content.

Answer 3

Awareness

Question 4

______ of the audience is essential in marketing as it assures repeat viewing and interaction. Contents the audience appreciates on a personal level create a particular point of trust that can benefit the future.

Answer 4

Loyalty

Question 5

It means that people will automatically direct to the published posts to form their perspective on specific topics.

Answer 5

Authority

Question 6

It is done to optimize content relevance so it can become easily findable and popular for user search queries.

Answer 6

Search engine optimization (SEO)

Question 7

One of the elements of SEO which uses essential keywords and phrases in the title or content so search engines prioritize them whenever users look for them.

Answer 7

Keyword optimization

Question 8

Guidelines for Using Keyword Optimization

Answer 8

1. Focus on 1 to 2 keywords to avoid “keyword stuffing” to cheat the system.
2. Use keywords in the title for easier finding. A question-based title is also ideal.
3. Use long-tail keywords (three or more words) throughout the content naturally.

Question 9

It deals with tracking any engagement that the content is getting.

Answer 9

Traffic Monitoring

Question 10

The primary content marketing metrics that should always be monitored.

Answer 10

Unique Pageviews, Traffic Sources Metric, Social Media Shares, and Other Social Media Engagements

Question 11

The number of visitors who have seen or visited the page without any repeat views and visits. It checks whether enough unique viewers see the content as it would mean it performs well.

Answer 11

Unique Pageviews

Question 12

Measures the type and number of sources driving traffic to the website. It can be direct, wherein users visit the page directly to find what they are looking for.

Answer 12

Traffic Sources Metric

Question 13

Millions of users ready to consume published content posted on them. The more shares the post gets, the more people will know about them, which will help boost the content organically.

Answer 13

Social Media Shares

Question 14

Some social media features can easily indicate what the users think of the post.

Answer 14

Other Social Media Engagements

Question 15

Refers to online methods to attract an audience by paying for ad space.

Answer 15

Paid Advertising

Question 16

Automatically appears at the top search results on search engines.

Answer 16

Paid Search

Question 17

Includes promoting posts to reach a wider audience.

Answer 17

Social Media Advertisements

Question 18

A banner at the top, bottom, or sides of webpages to advertise content.

Answer 18

Banner Ads

Question 19

Refers to collaborating with “influencers” to post on their platforms to discuss or highlight the content.

Answer 19

Brand Collaboration/Partnership

Question 20

It takes place between the owners and their audience.

Answer 20

Feedback and interaction

Question 21

Through feedback mechanisms such as surveys, social media and video comments, and reviews help optimize the content according to what the audience needs, and the content must improve.

Answer 21

Soliciting user feedback

Question 22

Key Figures for Feedback and Interaction

Answer 22

Ratings, Acknowledgments, and Comments

Question 23

An object to be rated is placed on a defined scale, usually from a 5-point scale represented as a star rating.

Answer 23

Ratings

Question 24

Feedback without scale, such as Likes and its variations on social media sites such as Favorite or Upvote.

Answer 24

Acknowledgments

Question 25

Feedback in text that most social media sites have. A comment can start a healthy discussion about the content, even praising it.

Answer 25

Comments

Question 26

Ways for Using Feedback and Interaction in Content Marketing

Answer 26

Creating content addressing questions, Sharing positive reviews and comments, Tailored interactions, and Improving campaigns and promotions

Question 27

Doing so gives a personalized response that directly targets the concerns on a larger platform than a comment box. This gesture will be highly appreciated and will make them feel seen.

Answer 27

Creating content addressing questions

Question 28

Sharing this kind of feedback also makes them feel appreciated. It can also serve as a testimonial that can be used to attract new audiences based on the trust and loyalty that have been built and encouraged by current audiences.

Answer 28

Sharing positive reviews and comments

Question 29

It is evident that personalized feedback responses make the audience feel appreciated and seen. By speaking their language based on their interaction with the content can only have positive outcomes for both parties involved.

Answer 29

Tailored interactions

Question 30

Although sticking to personal beliefs is essential, listening and working on negative feedback can always do wonders for the content. This feedback can signal to improve or change how content is campaigned or promoted.

Answer 30

Improving campaigns and promotions