Theme 1 Flashcards
(151 cards)
Scarce resource
Anything useful which is not available in unlimited quantities
Opportunity cost
Using a scarce resource in one way means we sacrifice alternative uses. The best alternative given up
Trade - off
Involves choice, often used when looking at a balance between two choices, choosing more of one and less of the other, rather than making a simple either/or choice
Positive statements
Testable as factual or false, usually on the basis of observation and evidence
Normative statements
Statements about the economy that depend on opinion and judgement, often involve ideas on what should be done. VALUE JUDGEMENTS
Profit
Surplus of sales revenue over costs, profit maximisation is a possible business objective, short or long term
Compensates the entrepreneur for carrying the risks associated with running a business
Entrepreneurs
Individuals who set up a business, accepting the risks involved, taking the decisions about what to produce and how, as well as working out how to market the product
Sales maximisation
Make the most sales revenue possible without the business making a loss
Satisficing
Reaching a good enough profit level without maximising
Market share
The proportion of a specific market that is supplied by one business. Calculated as total sales by the business as a percentage of total sales in the market. A large share = some market power, degree of security and reduced risk
Return on investment
Prioritised by owners and others who provide finance, would come from interest on loans or dividends for shareholders
Cost efficiency
Helps the compete effectively, greater efficiency in use of resources cuts production costs
Social objectives
May include employee welfare, especially where some employees are likely to be poorly paid. For businesses with environmental concerns, sustainability may be an important objective. An ethical business takes account of its impact on employees, local environment and customers
Customer satisfaction
Can be an objective that ensures repeat purchases, or an outcome of fair and responsible business behaviour that builds a good reputation for the business. Can be pursued to ensure good profits or as a matter of principle based on concern for the customer
Economic agents
All those groups of people and organisations that are involved in economic activity and take decisions that affect how resources are used
Stakeholder
Anyone with an interest in a business, or feeling an impact from it
Shareholders
Legal owners of a business, may have helped to finance the start up or they may have bought shares in the stock exchange
Suppliers
Firms from which the business can buy the material inputs or services that are needed in the production process
Creditors
Those to whom the business owes some money
Corporate social responsibility
A business behaving ethically and accepting responsibility for its effects on its stakeholders, including the wider community and environembt
Tax evasion
Illegally failing to pay taxes due to
Tax avoidance
Finding legal ways to reduce tax liability
Transnational or multinational corporations
Business with operations in more than one country. Some TNCs are effectively global
Zero-hours contracts
Employees work only when they are needed, often at short notice, their pay depends on hours worked, some contracts oblige workers to take shifts that are offered