Theme 4 Flashcards
(48 cards)
Market structure
Number of firms within an industry and the way in which those businesses behave .
Concentration ratio (CR)
Number of firms that dominate the market.
Perfect competition
- Large number of small producers
- No barriers to entry
- Demand is perfectly elastic
Monopoly
One firm dominates the market
- Price leaders
- Can charge high prices but restricted
- Entry barriers, economies of scale
- Use promotion
Duopoly
Two firm dominates the market
- Price leaders
- Can charge high prices but restricted
- Entry barriers, economies of scale
- Non price competition
- Collusion
Oligopoly
Few firms dominates the market
- Price leaders
- Can charge high prices but restricted
- Entry barriers, advertisement
- Non price competition
- Collusion
- Branding
- Interdependence of firms
Monopolistic competition
Large number of firms in the market selling differentiated products.
- Low entry barriers
- Small degree of monopoly
Contestable markets
Market structure that is competitive because of a lack of barriers to entry.
- Freedom to enter or exit the market
- No sunk costs
- Perfect knowledge
Dynamic efficiency
Firms innovate production processes in order to lower AC.
Barriers to entry
Any factors that stop a firm from entering a market.
Barriers to entry examples
- Product differentiation
- Branding
- Start-up costs
- Intellectual property rights
- R&D and technology change
- Economies of scale
- Unfair competition
N-firm concentration ratio (CR)
Measurement of the market share of the n firms that dominate the market.
Tacit agreement
Can occur in oligopolies where firms agree to manipulate the market in some form.
Price wars
Occur when a firm lowers price in order to increase market share.
Limit-pricing
Occurs when a firm operates below the profit maximising output of MC = MR.
First degree price discrimination
Firm is able to charge the maximum possible price to individual consumers.
Second degree price discrimination
Occurs when different prices are charged based on the quantity demanded.
Third degree price discrimination
Occurs when the firm identifies groups of consumers with similar characteristics.
Profit maximisation
Occurs where MR = MC.
Revenue maximisation
Occurs where MR = 0.
Sales maximisation
Occurs where AR = AC.
Economic efficiency
Occurs where we have allocative and productive efficiency at the same time.
Efficiency is influenced by
- Increased use of technology
- Investment in human capital
- Improved quality management
The minimum efficient scale (MES)
That scale of production where the long run average cost curve is at its lowest point.