Theories

Question 1

Barthes

Answer 1

All elements of a media test are to be read through denotations and connotations
MEDIA LANGUAGE

Question 2

Todorovs narrative theory

Answer 2

Equilibrium - disruption - new equilibrium
MEDIA LANGUAGE

Question 3

Neales genre theory

Answer 3

The idea that genre changes, develops and varies as they overlap with one another
MEDIA LAGUAGE

Question 4

Levi - straus

Answer 4

Binary oppositions and their ideological significance
MEDIA LANGUAGE

Question 5

Baudrillards semiotics

Answer 5

Simulacra. Postmodernism and hyperrealist make it hard to detemerming the difference between reality and hyper reality.
MEDIA LANGUAGE

Question 6

Curran & seaton

Answer 6

The idea that media companies are driven by profit and power and more socially diverse patters of ownership help yo create more variety.
MEDIA INDUSTRY

Question 7

Livingstone and Lunt

Answer 7

The idea that increasing power of global media corporations and digital convergence have placed tradition approaches to media regulation at risk.
MEDIA INDUSTRY

Question 8

Hesmodhalgh

Answer 8

Minimise risk and maximise audience through use of stars, genres and serials
MEDIA INDUSTRY

Question 9

Halls theory

Answer 9

The idea that stereotyping as a form of representation reduces people to a few simple charectoristics.
MEDIA REPRESENTATION

Question 10

Gauntletts

Answer 10

The idea that the media provides us with tools or resources that we use to construct our identities
MEDIA REPRESENTATION

Question 11

Van zoonen

Answer 11

Men and women are represented differently in the media
MEDIA REPRESENTATION

Question 12

Hooks

Answer 12

Feminism is a political struggle to end patriarchal dominance and other factors affect this domination including race and class
MEDIA REPRESENTATION

Question 13

Butler

Answer 13

Gender is a social construct,‘masculine’ and ‘ feminine’ are created through religion.
MEDIA REPRESENTATION

Question 14

GIilroy

Answer 14

The idea that colonial discourse continue to inform contemporary attitudes to race and ethnicity in the post colonial era.
MEDIA REPRESENTATION

Question 15

Bandura

Answer 15

Audiences acquire attitudes through modelling or imitating behaviour they see in the media.
MEDIA ADIENCE

Question 16

GERBNER

Answer 16

Repeated patterns of representation can shape the way audiences perceive the world
MEDIA AUDIENCES

Question 17

Halls reception theory

Answer 17

Oppositional, negotiated, dominant hegemonic
MEDIA AUDIENCE

Question 18

Jerkins fandom theory

Answer 18

Fandom, fans construct their social and cultural identities through their participatory culture
MEDIA AUDIENCE

Question 19

Shirky

Answer 19

Media consumers have now become producers who speak back to the media.
MEDIA AUDIENCE