Theorists Flashcards
(7 cards)
Which two theorists can apply to spectatorship?
Bulmer and Katz -
uses and gratification Theory
Stuart hall -
Reception theory
What is reception theory?
Stuart hall discusses that audiences have
Preferred readings
Negotiated readings
Oppositional readings
What is uses and gratification theory?
Bulmer and Katz made a theory about the idea that suggests
People actively choose and use the media to satisfy individual needs and desires.
Who created uses and gratification theory?
Bulmer and katz
Who created reception theory?
Stuart hall
What theorist talks about the white gaze?
Toni Morrison
What is the white gaze theory?
The films viewer is coming from the perspective of someone who identifies as white, or that people of colour sometimes feel the need to take into account the white observers reaction.
